#branding

Just curious.

What better way to celebrate 250 than a ai slip eagle printed on a dirt cheap shirt.

We have in house designers… maybe ask them to do it next time.

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Honeywell Technologies

Honeywell Aerospace

That Dhivya has updated her email signature to be Dhivya(i) to hammer home the theme of AI prioritization.

Does anyone know when the next red chair photoshoot is and how to sign up?

There's absolutely no Dell branding, it's straight out of the box, looking like it came out of 1980 design book, but this is Oracle's 2019 Redwood design that Dell adopted https://www.youtube.com/watch?v=OIyp1AWqsZM . It's absolutely horrific to look at!!

Greetings,
The big downside to this will be the collaboration and change that is effected by having a modern hip workspace, where an executive can chat with an intern and brainstorm, and where meetings take place without borders, so that resources who may be walking by can overhear something and offer a comment.

Two in a box was an unmitigated success, but our urban play centers were not offices; they were vibrant idea factories that transformed how business got done.
How do we recreate this virtually? The Leadership Team will be conducting an employee engagement survey so that workshops and training sessions can be held on this important topic.

Let me be clear, the only reason the numbers have been artificially low is because of the implicit bias of the Drumph Administration against ed-tech companies. The backward group of illegally "elected" misfits loves the poorly educated and loathes anything to do with moving society forward.

If the orange dotard knew 1/1000th about business as MH, KC, etc., he wouldn't have been bankrupt and convicted.

After reviewing last quarter's activation rates, it is clear that Cengage Unlimited has been a game changer. We continue to lead our competitors within the Education Technology space, and it has become evident that we have emerged so far in the lead that the competition can't even begin to devise a strategy to compete with our success.
Cengage Unlimited has literally redefined how students learn. Many competitors are simply print companies selling technology but we have and continue to redefine learning as we embark upon a journey into an industry that didn't exist five years ago. As Cengage employees, you have embraced change head-on, lived our credo, and breathed our ethos every day, and for that, you should be celebrated!

Although Cengage Unlimited has been a game changer for the industry revenue has fallen. The executive team is aware of this and are working with our investors on a plan to continue to grow our market share. However, we can't simply redefine how the world learns and create new markets without some pushback.

What would you say if I told you that Amazon was at one time considered a failure? Would it surprise you to know that for 14 long years Amazon lost money? Amazon's original stock price was around $15/share today it's over $3000/share.

We have conducted many surveys and have taken that data seriously. We have spoken with many managers and handpicked favorite employees to learn what they want to see at Cengage. While the surveys show that 97% of all employees fully trust the leadership team 77% feel that Cengage's compensation plan is below that in other industries. 63% of all employees feel that there is little to no room for advancement in their current position.
These numbers are alarming and we have decided to do something about it. I would like to announce that we will be paying bonuses of 120% and each employee will be rewarded with retroactive pay totaling 110% of wages sacrificed throughout the COVID-19 crisis that was caused by President Trump. In addition to the raise in pay and bonuses, employees will be bringing back the Summer Hours program, albeit with a slight modification.
How are we able to do this? As a reward to our hard-working employees, we will now be paying all bonuses, raises, and retroactive wages with the Cengage Reichsmark! The Cengage Reichsmark is a fun way to earn and spend money while contributing to positive change within the education technology space.

The Cengage Reichsmark, or "Cenmark" as our marketing team has branded it is similar to owning early shares of Amazon. The only difference is that the Cenmark can be traded for anything currently available on Cengage.com! Would you like to earn your MBA or maybe a law degree? The Cenmark can be used to purchase access to the courses you need* online!

Starting Monday there will be a Cenmark portal added on Inside that will allow you to check your Cenmark balance. We are working with an outside vendor to make vending machines in our office accept Cenmark, and we will soon be selling unique Cengage clothing that can only be purchased with Cenmark. These clothing products are the perfect way to be noticed by your manager!

In closing I would like to say thank you. While Cenmark is a new and exciting idea all employees should be proud of the work they have done and continued to do.

What does it mean when the Indirect or authorized resellers get the new brand logo on their buildings before the main corporate locations? Asking for a friend

I KNOW the marketing team sht a brick when the Aven Hospitality rebrand came out weeks before the Sabre rebrand...with the same color scheme, imagery, and style. What's funny, is they used the same agency, so they can't all play d-mb, right? The fact that millions went to an agency that just copied and pasted a different company's project and said "good enough" is insane. Once you add the similar logo from Sabre Industries - nothing is unique about the Sabre rebrand. In fact, just this morning I saw the Sabre Industries logo with a blue background and thought, "I don't remember blue being in the color palette with the burnt orange" cough* excuse me, terracotta.

Did we really bring in a CMO who thinks her sh*t doesn't stink to look like an amalgamation of other companies? It's time for her and her high and mighty constituents she brought over from TP to get going.

thoughts about the new rebranding exercise and the new logo design?

https://www.chicagofirefc.com/news/chicago-fire-fc-and-xerox-it-solutions-announce-new-technology-partnership

"Xerox IT Solutions will serve as a presenting partner of Chicago Fire FC’s “Man of the Match” campaign, awarded to a player following each Fire home win. The partnership also includes premium in-stadium experiences for Xerox IT Solutions clients and partners, elevated branding, digital integrations, and other select social media content inclusion. Additionally, Xerox IT Solutions’ role as presenting partner will continue with a title night at a Fire home match this summer, featuring a special fan giveaway."

Money is tight though, right Bandy the Bandit?

WTH is with the new name? Everyone I've spoken to says "sounds like a cleaning product". They are not wrong - there's at least a handful of random products out in the market that share the same name. You would assume that someone from branding would have checked. Ugh.

Not to mention, this is going to cause some confusion for the foreseeable future. Not the first time a company in our industry has tried to rebrand but that has rarely worked out well.

Are any other groups set to be rebranded as Infinite? Rumors?

MH: "We are evolving our corporate brand from Cengage Group to Cengage"

Looks like Ramon is making all locations take down signage that says Frito-Lay to rebrand as PepsiCo Foods. He took our profits, might as well take our identity!

Ramon doesn’t need more branding, he needs a therapist.

Something has to be said about this, everywhere you look it’s the same hollow message plastered everywhere. What’s next? They paint the ceilings orange?

Initially, the rebranding news struck me as a desperate move. However, if the new logo is a shift from the iconic Sabre red to black or graphite, it makes some sense. It is either a bold gamble or a deliberate move to align with Google branding. This is especially plausible if there are plans for deep integration into the Google ecosystem. Imagine booking flights directly through Google Maps powered by Sabre. In that context, a minimalist tech focused visual identity is not just a facelift, it is a strategic fit.

We need to change the Xerox logo to Lexmark Green so that it doesn't think people of all the bleeding of money and people that is happening. Green is a much more positive color.

Changed the logo.
Added yellow.
Remodeled stores.
Spent millions.
Called it “brand transformation.”

Signal: same
Bills: higher
Stores: glowing like a banana.

Quarterly outlook:
Customers asking about coverage.
CMO presenting color palettes.

Seriously!?

OpenText reverting back to just Content Server, when will serif font logo come back?

Rumor has it we are changing our name back to First Data after earnings.

Who's the genius that thought this would be a good marketing feature?

Yesterday in Poland, the company was giving away old branded swag, furniture with company colors, and even coat hangers. It made me wonder whether this is connected to an upcoming rebrand.

At the same time, it feels a bit strange - even wasteful - considering how weak the company’s situation currently is, especially when our VCP bonus won’t even be paid out in full.

Curious if others have heard anything or have thoughts on this.

Why is it i can't watch any sporting event without seeing gobs of att product shots. I mean, FFS... the headphones, the endzone cameras, halftime shows, pregame shows, post-game, trophy presentation. There's no end to how much we spend on trash that nobody cares about.

Who really believes that ATT stadium makes us a better company? Maybe if the cowboys didn't su-k, that would be something. But, seriously.. I am so tired of seeing at&t on everything. How many employees do we fire to have our stupid logo on every side of the coaches headset? It doesn't work you id--ts! Our products su-k because you would rather have a stupid stadium than have world class products at a reasonable price.

Why can't we just be the best at voice and data? What have these endless sponsorships ans placements done to make this a better company?

Are they taking internal transfers or only series 7 from other RIA's? What's their new branding gonna be? "Telling clients the truth.......since 2021?"

Dell’s recent brand unification—and the apparent reversal back to older brands next year—stands as a textbook example of how not to manage brand strategy.

Brand changes are expensive by design. They consume money, time, internal focus, and customer attention. When done right, that investment buys clarity, momentum, and long-term equity. When done poorly, it delivers the opposite: confusion, fatigue, and erosion of trust. Unfortunately, Dell’s approach seems to fall squarely into the latter category.

Unifying brands only to roll them back shortly after signals a lack of conviction and strategic coherence. Customers are left wondering what Dell actually stands for. Partners struggle to align messaging. Employees are forced to relearn narratives that may soon be discarded again. None of this creates value—it destroys it.

The most troubling part isn’t the wasted marketing spend or the operational churn. It’s what this reveals about leadership. Strong leadership makes hard decisions, commits to them, and sees them through with discipline. Weak leadership oscillates, reacts, and reverses course without fully absorbing the consequences.

Brand strategy isn’t a logo exercise. It’s a long-term promise to the market. Changing that promise repeatedly tells customers one thing very clearly: we’re not sure who we are.

In an era where trust, clarity, and consistency matter more than ever, this kind of back-and-forth is not just inefficient—it’s damaging. And the cost will be paid not in rebranding budgets, but in lost credibility

Nearly a billion in costs for rebranding has really turned the company around! All my friends neighbors and family love the new color and tell me all the time how they my employer, netflix. Thanks Leslie!

We’ve spent a lot of time polishing ads, colors, and confusing campaigns for clover, but very little time shaping what our name stands for. Brand isn’t the shade of orange we use. It’s the instinctive belief customers have about whether we’re reliable. Right now, too many people see our name and expect inconsistency. It’s like the difference between a car company you trust and another you don’t trust. Whether or not the perception is fair, one brand is trusted and the other isn’t. Until we deliberately cultivate reliability as part of our identity, no campaign will overcome that perception.

Spending money on rebranding and Happy Gilmore? How about focusing on supporting your front line sales teams trying to bring in business to keep the company growing. We need real tools and sales support instead of spending millions on fluff that will never see the return on the investment. Fix the basics. Learn to block and tackle. It’s business marketing 101.

So why am I being told to turn in any Verizon gear like branded cloths that were given to me.This seems wrong .They said you can dispose of or turn it in.But we are not supposed to be wearing it after our departure from the company.Seems oddly childish

https://www.tampabay.com/news/business/2025/11/02/wesley-chapel-belk-department-store-pasco-shopping/

They didn't use the new logo....I wonder why

An its a lease...

A friend in marketing in purchase told me they’re releasing a brand new PepsiCo logo on Tuesday lol. Really got them priorities in order!!!

Do you think the rebrand actualy changes anything for customers, or just distracts Wall Street? It feels frivolous to millions spent to tweak colors and slogans while service, pricing, and morale keep sliding. Isn’t it just lipstick on the same old network......

New Boss = New Logo

1. Inconsistent Terminology / Redundancy
   “Ladies watches,” “womens watch,” “female watch,” “watch for women” – too many variations for the same idea. Choose one and stick with it for consistency.
   Phrases like “leather strap are classic watches for women” and “a leather watch for women gives comfort for any wrist” repeat the same point unnecessarily.
2. Awkward / Redundant Phrasing
   “Timepieces with a leather strap are classic watches for women…” – awkward repetition of the idea that these are watches for women. The sentence could be more concise.
   “A leather watch for women gives comfort for any wrist” – sounds mechanical and impersonal. "Any wrist" is odd phrasing.
3. Misuse of Modifiers
   “As refined or casual womens watch accessories…” – grammatically awkward. The structure suggests the watch is the accessory rather than the strap or style being refined/casual.
4. Grammatical Errors
   “interchangeable womens watch band” – should be “interchangeable women’s watch bands.”
   “A leather watch for women gives comfort…” – should be “provides comfort” (more natural verb choice).
5. Repetitive Sentence Structure
   Nearly every sentence starts with a subject-verb structure and follows a similar rhythm. It feels monotonous and lacks flow.
6. Vague or Overused Marketing Phrases
   “Ultimate style and comfort,” “polished female watch,” “beautiful women’s watches” – these are generic and don’t tell the customer why or how the product stands out.
   “Look no further” – overused marketing cliché.
   Suggestions for Improvement:
   Streamline language – combine or tighten repetitive sentences.
   Maintain consistent terminology – choose one term for your audience (e.g., “women’s watches”) and stick with it.
   Add specificity – instead of vague descriptors like "beautiful" or "ultimate comfort," describe materials, colors, or features that make them appealing.
   Improve flow – vary sentence length and structure to avoid a robotic tone.

UKG has done it again! First that mo--nic, diabolically grinning U, and now they go and slit the K’s throat in the logo. Art or an accidental confession? Maybe it’s just supposed to symbolize how the company keeps drifting apart internally. I bet in the next rebrand they’ll completely butcher the G – perfectly fitting for their corporate culture.

And the slogans… “when work works, everything works” – seriously?! Sounds like an AI on the verge of burnout. The old line “Our purpose is people” was already nothing but brutal cynicism after all their anti-people actions. Just tell the truth already: “our purpose is profit, we don’t care about people.” Period.

GovChips

renu and her marketing team have absolutely zero experience in branding or re-launching a software vendor while microsoft is busy tearing us apart.
exactly the dream team you want leading a tough turnaround.
who needs the best people with the right skills anyway when you can just wing it and hope for the best.

Part of the new branding coming. How they will hide the recalls is up for debate.

The latest dust up in the news cycle about the rebranding by Cr--ker Barrel got me thinking. There are obvious similarities with the companies and products listed in the thread title. All made poor marketing decisions that alienated their core customers.

Coke pivoted, apologized, ditched New Coke, and still thrive.

Anheuser-Bush doubled down on their DEI message and still hasn’t recovered. I keep their products page open in a browser tab on my phone and haven’t had one of their products since.

Cr--ker Barrel is TBD but seem to be doubling down. Going to be interesting to see what the board does with the CEO.

SAS came out with Viya and went all in trying to sell a technology that wasn’t wanted or needed instead of slowly rolling it out. The fact Viya also didn’t have a workable migration path to move customers that were interested from SAS 9 to Viya should have been an obvious red flag. It was marketed almost exclusively to new customers and we literally stopped marketing SAS 9. If customers weren’t interested in Viya they were ignored. I even heard of sales reps, who have a Viya sales target, withholding SAS 9 invoices (which means no renewal setinit) trying to force customer to move to Viya.

There was sort of a mea culpa a few years ago and a SAS 9 division in R&D was established. The new division was announced with little fan fare yawn. The good news is that SAS 9 is entrenched in the day-to-day operations of many organizations and performs well for them. But for how long? I’m just guessing, but I would bet software revenue for SAS 9 is still at least 95% of the total. Not based on facts though. Would love to see the real numbers. At least Viya will always have the hosting and consulting revenue going for it!!