We’ve spent a lot of time polishing ads, colors, and confusing campaigns for clover, but very little time shaping what our name stands for. Brand isn’t the shade of orange we use. It’s the instinctive belief customers have about whether we’re reliable. Right now, too many people see our name and expect inconsistency. It’s like the difference between a car company you trust and another you don’t trust. Whether or not the perception is fair, one brand is trusted and the other isn’t. Until we deliberately cultivate reliability as part of our identity, no campaign will overcome that perception.
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@cq Fair question without the foolishness of emotion. I am curious to others' views on this.
Genuine question from a Fiservant who’s not in the payment side of our company: Takis, our COO, built a 25,000 people, $20 billion revenue powerhouse in JP Morgan. He’s now in charge of the entire payment segment of the business.
Any friends from the merchant side who can tell me how is Takis doing? What is his management style? Is he changing Clover in any meaningful way?
I’m afraid of layoff, but I also care about our company. Thanks to anyone who can please provide me with some color.
Um. What is this post of no substance. U the CEO?