Changed the logo.
Added yellow.
Remodeled stores.
Spent millions.
Called it “brand transformation.”
Signal: same
Bills: higher
Stores: glowing like a banana.
Quarterly outlook:
Customers asking about coverage.
CMO presenting color palettes.
9 replies (most recent on top)
CMO knows how to make elderly CEO's feel young if you know what I mean.
And the brand roll out is disorganized , there are still old logos everywhere. And logos on switching offices are 2 brands behind that . The only brand that’s gone is Bell Atlantic, but that’s because we had better leaders
CMO play book 101 is all of those things. Diego did all of the exact same stuff. Logo, pastel colors, etc. His J Crew and Amex background fit nicely with VZ (not). We probably paid that clown $60M during his tenure and for nothing.
And yeah, I forget about a meeting where they said they cannot roll out quickly because in store the yellow mixed with red is giving headaches and making people dizzy, so they are working (spending more money) to fix something which was not broken in the first place.
@c0 Diego was no prize either
Too funny... throw in terminated at twitter by Elon. Verizon BOD strategy hire CEO and CMO both fired
CMO has been a disaster since Diego left. Seriously, hiring the Peleton CMO for a company 100x bigger?? Yeah, smart move Hans!
OP, you forgot haphazard roll out plan for new brand! 🤔
We’re going to have a brand like Peloton