#advertising

Spectrum Reach Expands Operations in NY, Continuing to Represent Comcast and Optimum, and Providing Opportunities for Brands to Advertise in Nation's Top Media Market

Key Takeaways:

The move strengthens Spectrum Reach's ability to align operations and deliver enhanced multiscreen campaigns for advertisers seeking to reach consumers at scale in the New York market.
Bringing NYI's product portfolio into Spectrum Reach expands the capabilities, insights and local expertise available to brands and agencies in one of the most important advertising markets in the U.S.

NEW YORK, July 21, 2026 /PRNewswire/ -- Spectrum Reach, the advertising sales business of Spectrum, today announced the expansion of its advertising business to provide many of the products and services of New York Interconnect (NYI), which will cease operations on September 28, 2026. NYI is an advanced advertising joint venture that allows marketers to seamlessly purchase TV and digital ad space across multiple Multichannel Video Programming Distributors (MVPDs) in the New York Designated Market Area (DMA).

With this expansion, Spectrum Reach will streamline operations, reducing handoffs and backend execution steps for a more seamless advertising experience while bringing together its advanced advertising capabilities and scale with NYI's local market strength. The expansion will enable Spectrum Reach to be even better positioned to offer enhanced multiscreen solutions that make it easier for brands to reach the right audiences across the New York media market in the rapidly evolving TV ecosystem.

"We are further strengthening Spectrum Reach and New York Interconnect to create even more value for brands and agencies looking to connect with audiences at scale in New York," said Jason Brown, Executive Vice President, Spectrum Reach. "We are strengthening our market-leading capabilities, local insight and advanced advertising solutions to better serve our clients in one of the most dynamic and influential markets in the country."

In connection with this, later this year, certain members of the NYI team will join Spectrum Reach, creating one unified team focused on supporting advertisers, agencies and marketing partners with seamless service and more powerful media solutions, further positioning NYI's current advertising customers for the future, which is streaming and advanced advertising in addition to traditional TV advertising.

More information about Spectrum Reach is available at www.spectrumreach.com.

What are our marketing teams even doing? Millions of dollars were spent on cramming celebrities into an Ad that made no sense meanwhile adidas’ Ad was everywhere. We couldn’t escape it this World Cup. Who is signing off on these Ads? The London billboard debacle as well was embarrassing. It seems marketing has lost a step. All that effort just for two adidas teams to reach the final is fitting for how Nike’s turnaround has been going

Gotta love the fact they are so worried about reducing costs other than top executives pay and advertising. They are main advertisers on the World Cup .. the Super Bowl … ALL THE BIG EVENTS .
It’s just an attack on the workforce to fatten that axxhats pockets

Corus Entertainment is implementing another round of job cuts impacting its news and radio divisions. The company stated these changes are intended to enhance efficiency and ensure long-term sustainability. Specific numbers of affected employees were not disclosed. Programming adjustments will become apparent on air in the coming weeks. This follows a period of declining advertising revenue for both television and radio segments.

Canada

https://broadcastdialogue.com/corus-undertakes-new-round-of-layoffs/

Come on AT&T! Can u get someone 3rd party companies into Louisiana and stack these Fiber sales and more! Not only thank but doin door to door knocks inside the cities which is against the law! Sounds like a great idea for another class action lawsuit!

No matter how successful and value creative bpx advertises itself to be the new bp will take exception and possibly even divest the assets as it has been done in the past. Expect Hainsville to rename unscathed…gas matters.

With the USA now out of the Soccer World Cup, will all that expensive advertising go to waste, especially with what Verizon is doing with International ?

I am watching most matches as I like soccer.
But the verizon advertisements, of America’s best network? Isn’t that false advertising? …these days..

Has anyone sesent. Read the new company Email = Did you hear? Simplicity is se-y. WTF is wrong with these people and company!!! S-X SELLS??

VZ gets erased from the DOW (ED), Dan posts a VZ commercial that looks like an erectile dysfunction add. WTF?

Here is the add:
https://www.youtube.com/watch?v=SQMjzLRqnB4

But what about the CMOs latest s-x, I mean VZ commercial?! Didn't someone say there would be another commercial around rid time? ✅

Vz has the best marketing team hands down as evidenced here
https://m.youtube.com/watch?v=kp0gcFVSdxU&ra=m

I herd the commercial won some ad industry award

This is the future,

Commercial currently running on tv, the end of banking by Wealth Simple

https://youtu.be/AJPDrpKZZgQ?si=vbkSzvJ14T892K7Y

EH built a huge ticker out front counting down the World Cup and you couldn’t manage to make your shoes different colors than the competitors? It’s literally a sea of pink cleats, impossible to set apart the brands. Nike in a nutshell, who is to blame? Should the color team be accountable? The head of global football? Where is the ticker to determine how many more days we have to watch this embarrassment?

Mattel watching the MOTU train sunset Not advertising MOTU and racing an Amazon truck through a scene didn’t help anyone, including Bezos. Only difference is, Bezos still has money. Move most of your doll line to collector only. There she can flourish as she’s meant to. Open shelf space for a new way to play. It’s not just about toys anymore. Children have evolved. Toy companies need to evolve with them. The madness of creating the same pink junk over and over expecting a new outcome is just that. Madness.

It should be all about the athletes, and the amazing action sequences, then you got that fat lipped prost---te standing there doing nothing, and they had to repeat her name a bunch of times at the start. She literally made the entire thing into cheap garbage.

I've seen post on here dissecting and criticizing some of the collabs Nike has at the moment. Some of which has been relatively successful, like the Travis Scott collab. I haven't seen anyone pick apart the Drake line tho. That may have been one of the worst investments by Nike.

Nocta has really been a lackluster for the Nike and considering how big of an artist Drake is, he's never been someone people looked to for style, like never. Definitely wasted opportunity there.

I spent close to two decades at Nielsen before my "demise." The one thing I could say for Nielsen during all those years was the company was NOT going to go under! Lol. So many companies out there hang on by a string - and that's some real stress for employees. I've been involved in the ad measurement game since the early 90s (even while in college). The demise of Nielsen has been predicted for years but never really happens. This article is prob the best I've read out there explaining why. Well worth the half hour read if you're still in the biz or just an outside over the hill observer like myself. Enjoy https://new.adotat.com/p/the-nielsen-bonfire-who-s-holding-the-match

WK NY had layoffs this week and has already cut upwards of 5% of its staff.

Even if it means sacrificing everything

Let's go back to on Nike catalog and bring back all the classic shoes and reintroduce them and put them on the pot and create all different kind of crazy color way and bring in rap artists and celebritis that has nothing to do with athletics and do a "collabo"!

What? What is that you say?

You already tried that to death and now you burned the whole market, toasted really well?

Oh, I am sorry, I was not tuned in for last 20 years.

EH you are touchy and sensitive these days.

https://www.yahoo.com/finance/markets/stocks/article/coca-cola-exec-says-coke-zero-is-far-and-away-our-best-innovation--over-the-last-25-years--and-its-powering-a-sales-turnaround-164719235.html

• Chevron Signs In Contra Costa Blame California Politicians For High Gas Prices
  April 21, 2026 - 8:00 AM

Drivers filling up at Chevron stations across the region are being met with a bold and unmistakable message: “Sacramento policies did this. Now you pay more.”

The large signs, recently installed at multiple locations, feature an eye-catching image of a car wrapped in fuel hoses – a visual meant to symbolize the burden of rising gas prices. Beneath the headline, smaller text claims that California politicians are prioritizing foreign oil over local jobs and lower costs, placing the blame for high fuel prices squarely on state leadership.

The signage campaign appears designed to spark conversation – and controversy – among motorists already feeling the pinch at the pump. With California consistently posting the highest gas prices in the nation, the message taps into a growing frustration among drivers.

Adding to the push, each sign includes a QR code directing viewers to additional information. Chevron branding is visible, indicating the campaign is backed by the oil giant, though it stops short of directly advocating for specific legislation.

The rollout comes amid ongoing discussions in Sacramento over energy policy,
environmental regulations, and the state’s transition away from fossil fuels. Critics of current policies argue that regulations and refinery constraints contribute to higher prices, while supporters maintain those measures are necessary for long-term environmental and public health goals.

For now, the signs are doing exactly what they’re intended to do – getting people’s attention. Whether they shift opinions or policy is another question entirely, but at the pump, they’re hard to ignore

https://www.claycord.com/2026/04/21/chevron-signs-in-contra-costa-blame-california-politicians-for-high-gas-prices/

Remember when vz paid Tom Brady hundreds of thousands of dollars to go to HQ and say we were winners immediately after a VSP and a year before the biggest layoff ever? And during a period of losing big time to T-Mobile? Hilarious. Smoke and mirrors are the foundation of this mess and nothing has changed since.

This is the kind of line Nike used to drop all the time and nobody really pushed back on it

Not because it was safer back then but because the brand had enough weight that people read it as confidence instead of taking a shot at people

That cushion just isn’t there right now

So now it lands like we’re poking at part of the running community instead of speaking to something aspirational and yeah people are gonna react to that

Honestly it doesn’t even feel like a strong point of view it just feels like we’re trying to be a little edgy because we don’t really have anything better to say

And when that’s the case it shows pretty quickly

More ad campaigns with exclusionary b.s.

Hot. Mess.

Wow. Just ... WOW.

That ad speaks to what Nike is all about. The exclusive passes, the no other brands allowed, the egotistical ads. People are not buying the bullsh-t anymore. There’s simply a lot out there and nobody needs to be talked down to.

more than 1,000 directors, writers, actors and other entertainment industry professionals have signed an open letter opposing Paramount's acquisition of Warner Bros. Discovery

Free Article Link:
https://www.nytimes.com/2026/04/13/business/media/hollywood-letter-opposing-paramount-warner-bros-deal.html?unlocked_article_code=1.alA.Wgo-.sfNQHmsb_Hl8&smid=url-share

So VZ does an ad with the Heated Rivalry guy and the CMO talks about his butt(?). Can’t imagine the backlash if the former CMO had Sydney Sweeney in an ad and made references to her assets….

But of course we know things like that only go one way….

Desperate for business

https://www.phonearena.com/news/at-t-has-big-plans-for-cricket-wireless-and-they-go-way-beyond-phones_id179442

I KNOW the marketing team sht a brick when the Aven Hospitality rebrand came out weeks before the Sabre rebrand...with the same color scheme, imagery, and style. What's funny, is they used the same agency, so they can't all play d-mb, right? The fact that millions went to an agency that just copied and pasted a different company's project and said "good enough" is insane. Once you add the similar logo from Sabre Industries - nothing is unique about the Sabre rebrand. In fact, just this morning I saw the Sabre Industries logo with a blue background and thought, "I don't remember blue being in the color palette with the burnt orange" cough* excuse me, terracotta.

Did we really bring in a CMO who thinks her sh*t doesn't stink to look like an amalgamation of other companies? It's time for her and her high and mighty constituents she brought over from TP to get going.

https://www.mrweb.com/drno/news39579.htm

Mike Katz, brought up in the Mike Sievert school of lies and bullsh-t, likes to talk a big game on stage about how worried our competitors are about us, but he has failed to mention that:

1. AT&T won their appeal against T-Mobile for deceptive advertising claims, claiming that our services were so much cheaper than our competitors, and T-Mobile was told to discontinue these adds.
2. AT&T won their appeal to the NARB against T-Mobile for its deceptive advertising claims related to T-Satellite and T-Mobile was told to modify or discontinue these ads.
3. T-Mobile is going to lose the lawsuit with AT&T related to "Easy Switch," as this is obviously illegal, and were the roles reversed, we would definitely be suing them.
4. T-Mobile is no different than any of its competitors. It is not unique or interesting in any way and their ads SU-K! Someone should let that liar, Mike Katz know this.

Plus trip to Paris

People complain how things are … don’t you realize things are exactly why management on high wants? Most of these problems could be fixed by Friday if they wanted to. Guess what? They don’t. Churn-n-Burn is what they want. Blame the employees. Keep service as low as they can without the DOIs complaining to earn maximum bonuses. They couldn’t care about the customers. Meema and Pappy who’ve been with us since the Nixon administration aren’t going anywhere. Need new policies? There’s always rejects The General dropped to add for 6months to a year to show growth. Whatever the advertising (either on tv or from your TM or SM) know that the opposite is true.

It is incredible that as soon as Xerox sponsor the Aston Martin F1 Team their performance goes backwards.

Despite having Adrian Newey join the team, the car is at the back of the grid ahead of the 2026 season.

No doubt the CMO will be smiling and pressing the flesh at as many F1 races this year as he can.

Lovely guy.

Might even take his sons with him.

While the company is doing rounds of job eliminations a few of us were asked to give input into new recruitment ads. Absolute madness.