Spending money on rebranding and Happy Gilmore? How about focusing on supporting your front line sales teams trying to bring in business to keep the company growing. We need real tools and sales support instead of spending millions on fluff that will never see the return on the investment. Fix the basics. Learn to block and tackle. It’s business marketing 101.
2 replies (most recent on top)
And to rebrand on the heels of a rebrand? Ridiculous. Coupled with the way it was rolled out? Maddening. It’s all poorly timed, not well thought out and creating additional work for marketing support teams that sit in the business.
To be fair, Marketing can’t fix our Sales teams and how they operate, especially when Sales teams don’t tell Marketing what they need, and then half of Marketing don’t even know what their job responsibilities are. There is a lack of communication and accountability as a whole across teams, and the decisions that do get made are in non-transparent siloes by unqualified people who are totally out of touch with anything that doesn’t serve their own selfish interests. Sales is full of lazy has-beens and Marketing is full of territorial snakes who just do the ‘fun’ things so they can put it on their resume. Don’t even get me started on our fragmented marketing and sales technologies. With how those are set up - we may as well all just throw in the towel. The entire organization is broken, and no amount of Hollywood marketing or rebranding for the 10,000th time will fix it.