#marketing

Spectrum Reach Expands Operations in NY, Continuing to Represent Comcast and Optimum, and Providing Opportunities for Brands to Advertise in Nation's Top Media Market

Key Takeaways:

The move strengthens Spectrum Reach's ability to align operations and deliver enhanced multiscreen campaigns for advertisers seeking to reach consumers at scale in the New York market.
Bringing NYI's product portfolio into Spectrum Reach expands the capabilities, insights and local expertise available to brands and agencies in one of the most important advertising markets in the U.S.

NEW YORK, July 21, 2026 /PRNewswire/ -- Spectrum Reach, the advertising sales business of Spectrum, today announced the expansion of its advertising business to provide many of the products and services of New York Interconnect (NYI), which will cease operations on September 28, 2026. NYI is an advanced advertising joint venture that allows marketers to seamlessly purchase TV and digital ad space across multiple Multichannel Video Programming Distributors (MVPDs) in the New York Designated Market Area (DMA).

With this expansion, Spectrum Reach will streamline operations, reducing handoffs and backend execution steps for a more seamless advertising experience while bringing together its advanced advertising capabilities and scale with NYI's local market strength. The expansion will enable Spectrum Reach to be even better positioned to offer enhanced multiscreen solutions that make it easier for brands to reach the right audiences across the New York media market in the rapidly evolving TV ecosystem.

"We are further strengthening Spectrum Reach and New York Interconnect to create even more value for brands and agencies looking to connect with audiences at scale in New York," said Jason Brown, Executive Vice President, Spectrum Reach. "We are strengthening our market-leading capabilities, local insight and advanced advertising solutions to better serve our clients in one of the most dynamic and influential markets in the country."

In connection with this, later this year, certain members of the NYI team will join Spectrum Reach, creating one unified team focused on supporting advertisers, agencies and marketing partners with seamless service and more powerful media solutions, further positioning NYI's current advertising customers for the future, which is streaming and advanced advertising in addition to traditional TV advertising.

More information about Spectrum Reach is available at www.spectrumreach.com.

What are our marketing teams even doing? Millions of dollars were spent on cramming celebrities into an Ad that made no sense meanwhile adidas’ Ad was everywhere. We couldn’t escape it this World Cup. Who is signing off on these Ads? The London billboard debacle as well was embarrassing. It seems marketing has lost a step. All that effort just for two adidas teams to reach the final is fitting for how Nike’s turnaround has been going

Can someone help me. I applied to VP at Mastercard in Purchase NY. It's Marketing. The range listed on job description is $213,000 - $351,000 USD. I am assuming this is total compensation? What's the base for VP? Bonus I am told 32%.

product team marketing team and multiple managers non need major impact nothing else.

Is anyone on that call? How is Andre going to lead a marketing department when he has no energy and seemingly no experience in marketing.

Also seems like Katz was pushed out.

Is this going to be Nike's independence day? Check out the unforced error discussion here.
Come on marketing and merchandising leaders... You can do better!
Will we ever learn and improve? No one at the top echelons ever pays for their mistakes, do they? Instead the rank and file suffers.

https://finance.yahoo.com/markets/stocks/articles/nike-self-inflicted-wounds-risking-070000329.html

Bank marketing doesn't really lend itself to creativity, but how bad is "unwavering in care"? How can you be sure, potential customer? Because we said so ourselves! Take our word for it in these paid advertisements, just please don't ask any current customers! (Or, for that matter, employees. They are leaving like rats off a sinking ship. Truist couldn't even find an internal candidate to be the next CEO, SMH.)

The only thing worse may be those id--tic television ads with the dudes playing golf. (Banks: please stop with the golf, you are not differentiating yourself from other banks; in fact, the opposite is happening.) Angled golf club shafts, kooky! People will love that! Did a human being actually think of this or have they just turned everything over to AI at this point? Truly, the only smart marketing move Truist ever made was naming rights for the Braves stadium, so let's give credit where it's due. Everything after that has been an insult to viewers -- and investors.

I was fired yesterday and wondering if anyone else on the same boat?

Marketing galore and execs taking family for games

CompanyCam, a construction tech startup, recently conducted a round of layoffs. Former employees announced the job cuts on LinkedIn. The affected positions were primarily in marketing and multimedia. These layoffs occurred despite the company's recent growth indicators. CompanyCam became Nebraska's first unicorn company and made an acquisition this year.

Lincoln, Nebraska

https://siliconprairienews.com/2026/06/companycam-conducts-round-of-layoffs-amidst-indicators-of-continued-traction/

Vz has the best marketing team hands down as evidenced here
https://m.youtube.com/watch?v=kp0gcFVSdxU&ra=m

I herd the commercial won some ad industry award

Entertainment conglomerate Walt Disney plans to cut up to 1,000 jobs. Most layoffs are expected in its marketing division. These job cuts were initiated before March. They will impact less than one percent of the company's total workforce. A newly appointed chief marketing officer is consolidating operations to reduce costs.

https://www.ibtimes.co.in/disney-plans-1000-job-cuts-most-layoffs-likely-marketing-division-report-900791

https://i5.walmartimages.com/seo/Richard-Scarry-s-Busy-Busy-Town-9780307168030_d9223b19-62c8-4433-b856-b151fb8d75bf.0b20d961908edd2e6327a9234db402ad.jpeg?odnHeight=573&odnWidth=573&odnBg=FFFFFF

Anyone hear anything from there?

I'm in sales and our leads have dwindled down to NOTHING. How are we supposed to grow the company if we have nothing new coming in?

It’s sad to say, but we’re back to where we started when JD was here. The environment is toxic, the directors are promoted by their friends who are at the top. The vibe around campus is depressing and we have no new innovations. Marketing is just throwing celebrities in Ads - with slogans written by 12 year olds. What happened to ‘getting back to sport’? Step foot out of Oregon and you’ll see people don’t give an f about Nike.

Do they collaborate well or do they have pointy elbows?

Happening today.

The layoffs have started again. A colleague from marketing was let go today. Highly visible guy on social media as well.

Several people just got notice of their jobs being eliminated, and more layoffs will be announced in July.

But there’s bountiful piles of cash to spend on high profile sports sponsorships that allow the CMO to travel the world and pretend he’s a celebrity.

Team17 confirmed recent layoffs. These cuts impacted marketing and communications personnel. Two employees lost their jobs. The company completed a business review. This follows a larger restructuring effort from 2023.

https://nichegamer.com/team17-confirms-new-layoffs-following-internal-restructuring/

Network goes down for a day, see ya. Consumers doesn’t grow, see ya. Marketing should see ya.

Aaaaand Diego Luna, the centerpiece of Bank of America’s multimillion dollar World Cup ad campaign, didn’t even make the team.

Has anyone heard of layoffs planned for July? Also, I heard there are plans to reorganize the Marketing organization. Does anybody know the timeline for that?

Just watched an emotional video for the curaçao by Adi and then checked what we have and it’s photos of current / former players and different artists / celebrities . Really hope more is coming - this just feels sad 3 weeks before the start

As SAPPHIRE '26 wraps up, look for merch and rebranding swag being given away. The company is now SAIP! All in on AI.

A yet still weirder acronym than SAP ... so I checked on its meaning:

Systems Acquisition and Implementation Program?
Substance Abuse Intervention Program?

God, I miss J White's marketing genius.

Trying to justify the spend on those retreats where execs just drink and have “meetings” and then talking about ROI from ONE encounter where someone clicked to our website. All a sham

I haven’t heard this many Fios commercials since it was first being rolled out. After the 5 G disaster, smart to give our customers what they want. It’s all about Fios now. Which it should’ve been the whole time. Take your Metamucil or get on the fiber train

Why would we go on a news show and cry vs showing some new hot product that will revolutionize the market?
Oh crud, that right, we don’t have hot new product or commercials. Thanks product and marketing….

Marketing, quality, operations, VPs, and the contracts teams have all been affected. Positions have been consolidated, and some work has been outsourced overseas. It’s still ongoing, and word around the office is that sales could be next.

I heard from reputable source, that although marketing VP GH is stationed in OKC… marketing jobs are expected to relocate to Houston office for better commercial exposure. Sorry for the facts, just want to keep people in the know so there’s no surprises. Hoping the best for all involved. This isn’t fun for anyone.
Xoxo,
Gossip Girl

Nike - A marketing company - I seriously doubt!
Think about well to do well taken care off employees, across different regions. They should have been the best brand ambassadors of brand. Each well taken employee can easily bring more revenue by sales as people around their community beleive in the brand. But heck no... These thought process can only come from born leaders and visionaries...

Watching Marketbeat trying to prop up Humana’s stock with suggestions of financial analyst’s optimism is hilarious!

They might as well shout out at the top of their lungs “BUY HUMANA STOCK! BUY HUMANA STOCK! WE NEED YOU TO BUY HUMANA STOCK!” Lol.

It is like an unpopular kid screaming, “PLEASE PLAY WITH ME! LOVE ME!!! OR ELSE I AM GOING TO TAKE MY TOYS HOME!”

Why can’t Humana just stand on reputation that is based on providing good customer service?! Why must they rely on manipulating shareholders through media and financial pundit sentiment?! Rather pathetic.

Literally WHY?

For the love of God, have we not learned a single lesson about protecting franchises?

Pull the launch. Allocate to sneakerhead shops only. Let’s gain some brand equity back.

Let's go back to on Nike catalog and bring back all the classic shoes and reintroduce them and put them on the pot and create all different kind of crazy color way and bring in rap artists and celebritis that has nothing to do with athletics and do a "collabo"!

What? What is that you say?

You already tried that to death and now you burned the whole market, toasted really well?

Oh, I am sorry, I was not tuned in for last 20 years.

EH you are touchy and sensitive these days.

https://www.yahoo.com/finance/markets/stocks/article/coca-cola-exec-says-coke-zero-is-far-and-away-our-best-innovation--over-the-last-25-years--and-its-powering-a-sales-turnaround-164719235.html

Cybersecurity firm Pentera is laying off approximately 40 employees. This represents less than 10% of its total workforce. The cuts primarily affect marketing and headquarters roles. Pentera is reallocating resources to focus on AI and product development. The company continues to recruit for engineering and AI innovation positions.

https://www.calcalistech.com/ctechnews/article/b1ioncnpzl

But can we actually make some good product and get it to market in under 2 years?
Can we stop the embarrassing marketing blunders like the World Cup sleeve fu-k up and the Boston marathon disaster?
Operating costs will look better but sales don’t lie.
Hoping to be laid off as this place seems clueless as f and I’ve been here for 20 years.
Feeling for the folks laid off that will suffer.

Stock down 25%

Are we going to have layoffs next week?

Maybe replace SP with AR. Our life insurance policy rebrand is driving the company to failure. Could make former frontier exec take AR’s place and save big $$$ that way instead of cutting heads. Could also cut marketing operations too, their headcount will save a few million $ annually.

Greetings,
The big downside to this will be the collaboration and change that is effected by having a modern hip workspace, where an executive can chat with an intern and brainstorm, and where meetings take place without borders, so that resources who may be walking by can overhear something and offer a comment.

Two in a box was an unmitigated success, but our urban play centers were not offices; they were vibrant idea factories that transformed how business got done.
How do we recreate this virtually? The Leadership Team will be conducting an employee engagement survey so that workshops and training sessions can be held on this important topic.

Let me be clear, the only reason the numbers have been artificially low is because of the implicit bias of the Drumph Administration against ed-tech companies. The backward group of illegally "elected" misfits loves the poorly educated and loathes anything to do with moving society forward.

If the orange dotard knew 1/1000th about business as MH, KC, etc., he wouldn't have been bankrupt and convicted.

After reviewing last quarter's activation rates, it is clear that Cengage Unlimited has been a game changer. We continue to lead our competitors within the Education Technology space, and it has become evident that we have emerged so far in the lead that the competition can't even begin to devise a strategy to compete with our success.
Cengage Unlimited has literally redefined how students learn. Many competitors are simply print companies selling technology but we have and continue to redefine learning as we embark upon a journey into an industry that didn't exist five years ago. As Cengage employees, you have embraced change head-on, lived our credo, and breathed our ethos every day, and for that, you should be celebrated!

Although Cengage Unlimited has been a game changer for the industry revenue has fallen. The executive team is aware of this and are working with our investors on a plan to continue to grow our market share. However, we can't simply redefine how the world learns and create new markets without some pushback.

What would you say if I told you that Amazon was at one time considered a failure? Would it surprise you to know that for 14 long years Amazon lost money? Amazon's original stock price was around $15/share today it's over $3000/share.

We have conducted many surveys and have taken that data seriously. We have spoken with many managers and handpicked favorite employees to learn what they want to see at Cengage. While the surveys show that 97% of all employees fully trust the leadership team 77% feel that Cengage's compensation plan is below that in other industries. 63% of all employees feel that there is little to no room for advancement in their current position.
These numbers are alarming and we have decided to do something about it. I would like to announce that we will be paying bonuses of 120% and each employee will be rewarded with retroactive pay totaling 110% of wages sacrificed throughout the COVID-19 crisis that was caused by President Trump. In addition to the raise in pay and bonuses, employees will be bringing back the Summer Hours program, albeit with a slight modification.
How are we able to do this? As a reward to our hard-working employees, we will now be paying all bonuses, raises, and retroactive wages with the Cengage Reichsmark! The Cengage Reichsmark is a fun way to earn and spend money while contributing to positive change within the education technology space.

The Cengage Reichsmark, or "Cenmark" as our marketing team has branded it is similar to owning early shares of Amazon. The only difference is that the Cenmark can be traded for anything currently available on Cengage.com! Would you like to earn your MBA or maybe a law degree? The Cenmark can be used to purchase access to the courses you need* online!

Starting Monday there will be a Cenmark portal added on Inside that will allow you to check your Cenmark balance. We are working with an outside vendor to make vending machines in our office accept Cenmark, and we will soon be selling unique Cengage clothing that can only be purchased with Cenmark. These clothing products are the perfect way to be noticed by your manager!

In closing I would like to say thank you. While Cenmark is a new and exciting idea all employees should be proud of the work they have done and continued to do.