#marketing

Happening today.

The layoffs have started again. A colleague from marketing was let go today. Highly visible guy on social media as well.

Several people just got notice of their jobs being eliminated, and more layoffs will be announced in July.

But there’s bountiful piles of cash to spend on high profile sports sponsorships that allow the CMO to travel the world and pretend he’s a celebrity.

Team17 confirmed recent layoffs. These cuts impacted marketing and communications personnel. Two employees lost their jobs. The company completed a business review. This follows a larger restructuring effort from 2023.

https://nichegamer.com/team17-confirms-new-layoffs-following-internal-restructuring/

Network goes down for a day, see ya. Consumers doesn’t grow, see ya. Marketing should see ya.

Aaaaand Diego Luna, the centerpiece of Bank of America’s multimillion dollar World Cup ad campaign, didn’t even make the team.

Has anyone heard of layoffs planned for July? Also, I heard there are plans to reorganize the Marketing organization. Does anybody know the timeline for that?

Just watched an emotional video for the curaçao by Adi and then checked what we have and it’s photos of current / former players and different artists / celebrities . Really hope more is coming - this just feels sad 3 weeks before the start

As SAPPHIRE '26 wraps up, look for merch and rebranding swag being given away. The company is now SAIP! All in on AI.

A yet still weirder acronym than SAP ... so I checked on its meaning:

Systems Acquisition and Implementation Program?
Substance Abuse Intervention Program?

God, I miss J White's marketing genius.

Trying to justify the spend on those retreats where execs just drink and have “meetings” and then talking about ROI from ONE encounter where someone clicked to our website. All a sham

I haven’t heard this many Fios commercials since it was first being rolled out. After the 5 G disaster, smart to give our customers what they want. It’s all about Fios now. Which it should’ve been the whole time. Take your Metamucil or get on the fiber train

Why would we go on a news show and cry vs showing some new hot product that will revolutionize the market?
Oh crud, that right, we don’t have hot new product or commercials. Thanks product and marketing….

Marketing, quality, operations, VPs, and the contracts teams have all been affected. Positions have been consolidated, and some work has been outsourced overseas. It’s still ongoing, and word around the office is that sales could be next.

I heard from reputable source, that although marketing VP GH is stationed in OKC… marketing jobs are expected to relocate to Houston office for better commercial exposure. Sorry for the facts, just want to keep people in the know so there’s no surprises. Hoping the best for all involved. This isn’t fun for anyone.
Xoxo,
Gossip Girl

Nike - A marketing company - I seriously doubt!
Think about well to do well taken care off employees, across different regions. They should have been the best brand ambassadors of brand. Each well taken employee can easily bring more revenue by sales as people around their community beleive in the brand. But heck no... These thought process can only come from born leaders and visionaries...

Watching Marketbeat trying to prop up Humana’s stock with suggestions of financial analyst’s optimism is hilarious!

They might as well shout out at the top of their lungs “BUY HUMANA STOCK! BUY HUMANA STOCK! WE NEED YOU TO BUY HUMANA STOCK!” Lol.

It is like an unpopular kid screaming, “PLEASE PLAY WITH ME! LOVE ME!!! OR ELSE I AM GOING TO TAKE MY TOYS HOME!”

Why can’t Humana just stand on reputation that is based on providing good customer service?! Why must they rely on manipulating shareholders through media and financial pundit sentiment?! Rather pathetic.

Literally WHY?

For the love of God, have we not learned a single lesson about protecting franchises?

Pull the launch. Allocate to sneakerhead shops only. Let’s gain some brand equity back.

Let's go back to on Nike catalog and bring back all the classic shoes and reintroduce them and put them on the pot and create all different kind of crazy color way and bring in rap artists and celebritis that has nothing to do with athletics and do a "collabo"!

What? What is that you say?

You already tried that to death and now you burned the whole market, toasted really well?

Oh, I am sorry, I was not tuned in for last 20 years.

EH you are touchy and sensitive these days.

https://www.yahoo.com/finance/markets/stocks/article/coca-cola-exec-says-coke-zero-is-far-and-away-our-best-innovation--over-the-last-25-years--and-its-powering-a-sales-turnaround-164719235.html

Cybersecurity firm Pentera is laying off approximately 40 employees. This represents less than 10% of its total workforce. The cuts primarily affect marketing and headquarters roles. Pentera is reallocating resources to focus on AI and product development. The company continues to recruit for engineering and AI innovation positions.

https://www.calcalistech.com/ctechnews/article/b1ioncnpzl

But can we actually make some good product and get it to market in under 2 years?
Can we stop the embarrassing marketing blunders like the World Cup sleeve fu-k up and the Boston marathon disaster?
Operating costs will look better but sales don’t lie.
Hoping to be laid off as this place seems clueless as f and I’ve been here for 20 years.
Feeling for the folks laid off that will suffer.

Stock down 25%

Are we going to have layoffs next week?

Maybe replace SP with AR. Our life insurance policy rebrand is driving the company to failure. Could make former frontier exec take AR’s place and save big $$$ that way instead of cutting heads. Could also cut marketing operations too, their headcount will save a few million $ annually.

Greetings,
The big downside to this will be the collaboration and change that is effected by having a modern hip workspace, where an executive can chat with an intern and brainstorm, and where meetings take place without borders, so that resources who may be walking by can overhear something and offer a comment.

Two in a box was an unmitigated success, but our urban play centers were not offices; they were vibrant idea factories that transformed how business got done.
How do we recreate this virtually? The Leadership Team will be conducting an employee engagement survey so that workshops and training sessions can be held on this important topic.

Let me be clear, the only reason the numbers have been artificially low is because of the implicit bias of the Drumph Administration against ed-tech companies. The backward group of illegally "elected" misfits loves the poorly educated and loathes anything to do with moving society forward.

If the orange dotard knew 1/1000th about business as MH, KC, etc., he wouldn't have been bankrupt and convicted.

After reviewing last quarter's activation rates, it is clear that Cengage Unlimited has been a game changer. We continue to lead our competitors within the Education Technology space, and it has become evident that we have emerged so far in the lead that the competition can't even begin to devise a strategy to compete with our success.
Cengage Unlimited has literally redefined how students learn. Many competitors are simply print companies selling technology but we have and continue to redefine learning as we embark upon a journey into an industry that didn't exist five years ago. As Cengage employees, you have embraced change head-on, lived our credo, and breathed our ethos every day, and for that, you should be celebrated!

Although Cengage Unlimited has been a game changer for the industry revenue has fallen. The executive team is aware of this and are working with our investors on a plan to continue to grow our market share. However, we can't simply redefine how the world learns and create new markets without some pushback.

What would you say if I told you that Amazon was at one time considered a failure? Would it surprise you to know that for 14 long years Amazon lost money? Amazon's original stock price was around $15/share today it's over $3000/share.

We have conducted many surveys and have taken that data seriously. We have spoken with many managers and handpicked favorite employees to learn what they want to see at Cengage. While the surveys show that 97% of all employees fully trust the leadership team 77% feel that Cengage's compensation plan is below that in other industries. 63% of all employees feel that there is little to no room for advancement in their current position.
These numbers are alarming and we have decided to do something about it. I would like to announce that we will be paying bonuses of 120% and each employee will be rewarded with retroactive pay totaling 110% of wages sacrificed throughout the COVID-19 crisis that was caused by President Trump. In addition to the raise in pay and bonuses, employees will be bringing back the Summer Hours program, albeit with a slight modification.
How are we able to do this? As a reward to our hard-working employees, we will now be paying all bonuses, raises, and retroactive wages with the Cengage Reichsmark! The Cengage Reichsmark is a fun way to earn and spend money while contributing to positive change within the education technology space.

The Cengage Reichsmark, or "Cenmark" as our marketing team has branded it is similar to owning early shares of Amazon. The only difference is that the Cenmark can be traded for anything currently available on Cengage.com! Would you like to earn your MBA or maybe a law degree? The Cenmark can be used to purchase access to the courses you need* online!

Starting Monday there will be a Cenmark portal added on Inside that will allow you to check your Cenmark balance. We are working with an outside vendor to make vending machines in our office accept Cenmark, and we will soon be selling unique Cengage clothing that can only be purchased with Cenmark. These clothing products are the perfect way to be noticed by your manager!

In closing I would like to say thank you. While Cenmark is a new and exciting idea all employees should be proud of the work they have done and continued to do.

Come on Nike marketing. This tagline rocks! You’re welcome.

Just thought I’d leave this here since so many are afraid to say it.

Are the brand marketing people safe? There is so much to be done but not enough peeeeeeeeps.

They keep piling on contracter roles no one is safer it seems like. What we do?

That ad speaks to what Nike is all about. The exclusive passes, the no other brands allowed, the egotistical ads. People are not buying the bullsh-t anymore. There’s simply a lot out there and nobody needs to be talked down to.

UC Berkeley's athletic department eliminated about 20 positions. These cuts impacted marketing, communications, and creative services. The department is reorganizing due to widespread college sports changes. Affected staff can apply for new roles in "Strawberry Creek Studios." This restructuring aims for revenue growth and authentic storytelling.

Berkeley, California

https://www.sfchronicle.com/sports/college/article/cal-athletics-lays-20-employees-amid-22204022.php

A proud and defining moment for our sales and marketing operations team in Bengaluru!!

Yesterday, we celebrated the go-live of our South Asia Pacific Sales and Marketing Operations team — a significant milestone that strengthens our commitment to driving impact at scale.

This is more than just a launch. It marks the beginning of a new chapter where agility, data-driven decision-making, and customer-centricity will shape how we deliver business value.

Deep gratitude to Katelijne Rooze Shyamangi Mitra Marco Vaccaro Rakesh Mehta Nitin Thakur Saurabh Sharma Ghanshyam Devnani Akhil Rastogi Sonali Pawar Nilesh Shah, Claramae Li, and Shanawas CK for your inspiring presence and thought-provoking messages. Your leadership and encouragement set the tone for what lies ahead.

As we build on the strong foundation of our global process and analytics capabilities in Bangalore, we are excited about the opportunities ahead — to innovate, collaborate, and make a meaningful difference.

Here’s to new beginnings and greater impact! 🌏✨

If you are looking to create real impact and be part of a high performing team, come and see us at out Bengaluru Career Fair on 23rd and 24th May.

https://lnkd.in/gB9c-YP3

All we do is new marketing brands

Bunch of people in marketing laid off in last few days but it's been selective. Both the digital side and the financial side.

Upon examining our retail outlets, I am compelled to express my reservations regarding the investment made in these products. The design appears to be a marketing strategy, potentially conceived by a marketing professional masquerading as a retailer. It is highly probable that these items are underperforming on a substantial scale. This raises the question of why we engage in such investments while simultaneously laying off genuine talent. There is no way these stores will ever compete with Apple. Now that Apple has rumored the imminent release of its AI glasses, it is only a matter of time before this becomes another failure.

Global sales kick-off but yet we are listening to our CMO about horse-racing and bourbon?! Then just shouting lots of a number and more me, me, me …. The session started so well but now …

How do you waste $ when your revenue is declining and customers are leaving?

Hire an alarm call center salesman who claimed to be a “CEO”, make him the “CMO” and give him $ to spend like a drunken sailor.

ML claims to have been a CMO at Wells Fargo at the time they didn’t have an enterprise CMO. Liar and manipulative beyond words.

He runs a cash spending engine and assigns people to the PIP line if you even dare question a business decision.

Lacrozza will be one of the biggest reasons USB will collapse. MC leaders laugh at him and yet don’t know jack.

Gunjan doesn’t have the guts to fix it.

What a joke. And yeah let’s sponsor the NFL - that’s going to be how we fix our pathetic market position.

Sonos implemented layoffs within its marketing team. This action marks a strategic pivot for the company. New Chief Marketing Officer Colleen DeCourcy led the restructuring. She stated the marketing division had become too diffuse. The goal is improved operational efficiency and faster execution.

https://hr.economictimes.indiatimes.com/amp/news/industry/sonos-lays-off-staff-in-marketing-unit/130057109

Sonos laid off marketing staff as part of an organizational restructuring. Chief Marketing Officer Colleen DeCourcy is leading these changes. The company aims to simplify operations and reduce overlap. This move also seeks to improve execution speed across teams. The restructuring focuses on a unified brand-led approach.

https://www.moneycontrol.com/technology/sonos-layoffs-2026-the-audio-technology-brand-has-cut-jobs-from-marketing-team-over-restructuring-article-13880860.html

https://ktla.com/news/the-michael-jordan-of-dolphins-photo-captures-wild-dolphin-catching-huge-air/

Lots more news articles and post views generated about this RIF than the total AI tour. Great marketeering.
Add 10k more evangelists to promote the company at their new employers and it’s a total success.
When do companies fail? Too much debt? Negative cash flow? Or when the customers don’t believe they will be here next year?

Team Liquid recently experienced a new round of layoffs. This follows a previous workforce reduction seven months prior. At least five employees were impacted, according to social media posts. Affected roles included a creative coordinator and a marketing operations manager. The esports organization continues restructuring amid industry challenges.

https://www.sheepesports.com/us/lol/articles/team-liquid-hit-by-new-layoffs-seven-months-after-previous-wave/en

Disney spent more on MARKETING for Avengers Endgame than the ENITRE MARKET CAP of xerox right now. $1.36/share or 34cents from that 4 way reverse split.

Dislisting is the sub $1 market which will probably be before summer