WTH is with the new name? Everyone I've spoken to says "sounds like a cleaning product". They are not wrong - there's at least a handful of random products out in the market that share the same name. You would assume that someone from branding would have checked. Ugh.
Not to mention, this is going to cause some confusion for the foreseeable future. Not the first time a company in our industry has tried to rebrand but that has rarely worked out well.