#marketing

How do you waste $ when your revenue is declining and customers are leaving?

Hire an alarm call center salesman who claimed to be a “CEO”, make him the “CMO” and give him $ to spend like a drunken sailor.

ML claims to have been a CMO at Wells Fargo at the time they didn’t have an enterprise CMO. Liar and manipulative beyond words.

He runs a cash spending engine and assigns people to the PIP line if you even dare question a business decision.

Lacrozza will be one of the biggest reasons USB will collapse. MC leaders laugh at him and yet don’t know jack.

Gunjan doesn’t have the guts to fix it.

What a joke. And yeah let’s sponsor the NFL - that’s going to be how we fix our pathetic market position.

Sonos implemented layoffs within its marketing team. This action marks a strategic pivot for the company. New Chief Marketing Officer Colleen DeCourcy led the restructuring. She stated the marketing division had become too diffuse. The goal is improved operational efficiency and faster execution.

https://hr.economictimes.indiatimes.com/amp/news/industry/sonos-lays-off-staff-in-marketing-unit/130057109

Sonos laid off marketing staff as part of an organizational restructuring. Chief Marketing Officer Colleen DeCourcy is leading these changes. The company aims to simplify operations and reduce overlap. This move also seeks to improve execution speed across teams. The restructuring focuses on a unified brand-led approach.

https://www.moneycontrol.com/technology/sonos-layoffs-2026-the-audio-technology-brand-has-cut-jobs-from-marketing-team-over-restructuring-article-13880860.html

https://ktla.com/news/the-michael-jordan-of-dolphins-photo-captures-wild-dolphin-catching-huge-air/

Lots more news articles and post views generated about this RIF than the total AI tour. Great marketeering.
Add 10k more evangelists to promote the company at their new employers and it’s a total success.
When do companies fail? Too much debt? Negative cash flow? Or when the customers don’t believe they will be here next year?

Team Liquid recently experienced a new round of layoffs. This follows a previous workforce reduction seven months prior. At least five employees were impacted, according to social media posts. Affected roles included a creative coordinator and a marketing operations manager. The esports organization continues restructuring amid industry challenges.

https://www.sheepesports.com/us/lol/articles/team-liquid-hit-by-new-layoffs-seven-months-after-previous-wave/en

Disney spent more on MARKETING for Avengers Endgame than the ENITRE MARKET CAP of xerox right now. $1.36/share or 34cents from that 4 way reverse split.

Dislisting is the sub $1 market which will probably be before summer

How come this
Marketing peeps at HO has so much to do and not a team to do it?

For designers there for elite program is not fed well and not that
Programs either.

Is anyone else receiving marketing emails (who is not a customer) and unable to locate an unsubscribe link on the email? I have been searching and cannot locate it anywhere. I closed my accounts quite some time ago and still getting spammed. The fact that I don’t have an option to unsubscribe is bugging me. Does anyone know how to stop the spam?

https://www.youtube.com/watch?v=s-fCXeMxf6U

a picture worth a 1000 words.
a video worth 1000 times it weight in gold!

watch and judge for yourself, just saying....the old nike was the right nike

two words, bad a$$ and yes that is TWO dollars signs, cause this is moooney!!

Curious to here if anyone knows what percentage of actual roles will be replaced with AI here at T. Everyone knows swe positions will be consolidated but what about other roles . Anyone have any stories of it haopening

After 90% of the MLT was let go in December. Whether you liked them or not everything has gone to sh-t. But today embarks on the official end. The last person standing in Marketing ALedgister was let go. For all of us left in Marketing and are Marketing people, today marks a sad day. She was an amazing leader, she stood up for the right things and defended her people. The global campaign team did not exist before her. She was a fearless leader. Now we’ve been dismantled even more and are stuck with the two worst human beings ever. Marcus and Lindsay are snakes, truly horrible people. From the moment Rita left they planted the seeds and tried to take over. If OpenText stood by what they said when they got rid of the MLT and moved out toxic people and culture why are M&L still here? It’s a sad day when new leaders one, don’t know anything about marketing and two rids those who do just to look smarter. For us who are left, good luck to us, because we are certainly in for a ride.

Anyone else having issues working with the VP of Medicaid Marketing around timelines and execution? Feels like constant delays, wasted budget, and no clear direction. Lots of talk in meetings but when the time comes …nothing actually moves…and later we hear it couldn’t even be done. Starting to wonder if marketing is being phased out again with how little progress there’s been. Seeing this anywhere else?

Felt a bit unserious.

Our highly paid creatives couldn’t anticipate the 80’s and 90’s teen loyalists would soon be middle aged and market a dad shoe to them before new balance did? For Christ’s sake, get a clue.

We can do tech layoffs, that’s fine. Tech is too bloated.
Unfortunately that’s not going to fix Nike.
We need some hot product and strong marketing. Until that happens, nothing even begins to get better.
Ugly shoes with ba--s on the bottom or Jordan’s with 3 soles are not going to cut the mustard.

I realize there isn’t much to market. Do they even have a marketing department?

OI lay offs starting to happen in marketing.

Look at all the clowns posting on Linked on how wonderful Vz did at the super bowl, no one gives a flying f….k on how ur speeds were….a normal mal customer just wants his phone working and optimal speeds where majority can use internet. Ask these clowns who spent millions in preparation, what is the ROI on such investments. Tmob and ATT know the future at the current times and wont spend money in useless investments, oh well VZ is used to do pointless investments anyways, so not a shocker!!!!!

While the initial reaction may seem positive, looks like investors are wondering why TD pays so much for marketing execs and brand campaigns that are incongruent with reality. TD is not More Human, in fact, internally it is less human than ever.

Rumor during Cisco Live was a big wave of good talent voluntarily departing from DC marketing. Not sure what's happening there?

Until Nike has product that isn’t ugly I think we should layoff a lot of the brand marketing function. Thoughts?

You have got to be kidding me SF. You walk out of California and then advertise in a California you walked out of. A halftime show that even in California the spectators looked at each other in dismay. Not the SF I once knew. A very woke, Anti America, and lost its way company. SF did not learn from Budweiser. Values create wealth. Wealth does not create values. In short, your marketing is equal to your ethics and values. In the toilet.

Although we don’t have plan from leadership but looks like phone arena writer already has ideas that marketing teams can start executing :

https://www.phonearena.com/news/what-verizon-should-do-next_id177833

Most of what I’ve heard and read points to areas such as sales, marketing, operations, etc being impacted. How about analytics?

Good job, marketing and whoever approved the latest commercial. People hate AI slop so much that making a CGI commercial while directly taking on Coca Cola is the easiest win we've had in a long while. It's been a while since I've seen so much positive chatter online about Pepsi. Good job, whoever was responsible for this.

What's happening with TEBG? Heard of a re-org for the marketers. Does this mean layoffs/restructure?

Wow, just wow! Brand and marketing reporting into HR? Must be thick asf

Management seems to be shooting themselves in the foot by letting go of their talent and keeping the folks certainly good at kissing butts. It’s a shame. I guess they feel like they don’t need marketing anymore or social. Just my two cents.

Just heard about the reductions over in Marketing. They sent out a new org chart, which I got to see just now. They are getting rid of a lot of senior manager and up, and are expanding offshore support. Anywhere I’ve ever worked that started relying heavily on offshore, has paid the price eventually. If you work at TIAA and are getting a high salary, be very wary. Any of us could be next. Luckily, I’m underpaid for my role so they’ll keep my indentured servitude around for a little longer I bet.

Aired today during the NFL championship games. Suppose to be funny of preparing policy holders for how claims are being handled?

What a joke, fido has ~91 different flavors of the same thing, what a clown camp! Is the marketing team wagging the investment management team or what holy shxt!

Hmmm, how many asset allocations can we make up....how about our next attempt to saturate the product market with the same thing is the stock allocations all have red prospectuses and the bond has white prospectuses and any cash has blue prospectuses, well will call it the Fidelity Red, White and Blue allocations.
"Bravo you are promoted"

Freedom Index
Freedom Blend
Freedom Fund
Freedom Retirement Index
Fidelity Sustainable Target Date

But Mr. Customer do you want us to do the same thing in a managed account and pay us a separate fee...

dahhhhhhhhh

So far, who’s buying this BS ???

Same old CSA marketing vomit being upchucked. Camera & copier story but your here to support other groups ? Thanks for another original idea Marketing. It’s amazing how you all can continue to get promoted and paid more for the same old stuff.

Former marketer at Elevance Health, now aiming to transition into UnitedHealth Group. Eight-plus years in healthcare marketing, with parallel consulting work for Medicare organizations.

A pattern keeps surfacing: a meaningful share of U.S. healthcare marketing roles are being placed in India. This is difficult to reconcile with the reality of the work. These are American companies serving American patients, operating under U.S. regulations, and handling highly sensitive U.S. health data. Yet core marketing execution and channel leadership are increasingly offshore.

Elevance followed the same trajectory.

This is not framed as xenophobia or talent denial. It is a structural contradiction. Healthcare marketing is inseparable from CMS rules, state-specific nuances, cultural context, compliance risk, and real-time coordination with U.S.-based legal, product, and clinical teams. Offshoring these functions optimizes cost while quietly increasing operational and regulatory fragility.

Job reference illustrating the pattern:
Associate Director – Channel Lead – Digital/Social
Requisition: 2339060
Location: Gurgaon, Haryana, India

This reflects a broader corporate strategy shift, not an isolated posting. Whether it is cost arbitrage, shareholder optics, or internal margin engineering, the outcome is the same: American healthcare expertise displaced from American healthcare execution.

Who's the genius that thought this would be a good marketing feature?

anyone think there will be big cuts in marketing in HQ? Anyone hear anything?

Anyone know anything about layoffs happening in the marketing team under Katz now?

It's the top story on insidesas today. They're making commercials for it? There's a dedicated online store, they have pop-up shops around campus.

Why?