I can’t understand why the company is launching all these products that end up being duds. Products that have very little AUM in them after 1-2 years and where they likely will not grow to reach scale. It ends up being a drain on resources and time and effort from various teams. Why? Just to keep people in a job and to use certain products as scapegoats for not winning.
Sales team probably said they could sell it. Product team likely did analysis to say it could be a winner. Management must’ve signed off on it.
Where is the accountability?