The smiling man is going to hold town halls in his vest and act like it's a great thing we're going bankrupt and then repeat the mantra "Focus on executing the WIN strategy." The same mantra he has used for every quarter of negative results. The same mantra used when we were told there would be no bonuses.
The fact of the matter is, revenue has declined for 4+ years and the executives have shown they are without any ideas to stop it. Project ATHENS was supposed to "stabilize" revenue whatever the he-l that means - but I can't imagine it meant it would just consistently go down.
The "Age of Possibility" was supposed to bring in new customers. Revenue dropped double digits.
The WIN strategy that has brought us millions of new customers? Revenue has declined EVEN MORE.
New people are being given keys to the shop after the bankruptcy. Don't expect the executives at Silver Point Capital to walk around and shake everyone's hand and talk about how excited they are to work with us. They will be about slashing every single line-item that doesn't make sense. Expect fulfillment to materially change - at least one ware house will close. Bookmark this.
The hedge funds aren't here to run a shopping channel indefinitely - they are here to make back their money by any means necessary. They aren't thinking long term. They are thinking 3 to 5 years.
Don't expect bonuses next year. You were kind of silly for expecting them this year. In addition, expect higher benefit costs at open enrollment
Rawlinson and company will stay as figure heads. They will give an air of stability that is needed - but they aren't in charge once the Summer is over.
You can start being real or you can continue to believe the nonsense spewed in the town halls that are as cheesy as the TV we produce.
QVC will be around indefinitely - but expect another big layoff. This time it won't just be office jobs. Customer service will be replaced by AI (As much as possible) and fulfillment will be modernized, "right sized" (you know what that means) and replaced by robots (as much as possible).