Let me start with that all of the below are my opinions based on very close up observations of the people I'm commenting on and that I won't refer to anyone by name below the ET Level.
Cengage is only about optics at this point and I wouldn't be surprised if their main focus was maintaining the illusion as they work to go public and cash out.
First, Mr. Hansen has been and is a terrible leader who has largely rewarded terrible leaders and pushing out those that inspired.
He brought in one of the worst bullies I've ever seen in as Chief Product Officer and has continued this pattern of getting rid of true leaders with true vision that challenged the status quo over BS artists whose only talents are internal backstabbing, firing people, and posting articles that appear to be written by AI on LinkedIn as to appear as some profound thought leaders (see Mr. Wolbe and Mr. Persons).
How many reorgs and transformations do the same folks get before realizing the real problem is with leadership, not the operating model nor the people doing the jobs of 4 people for the salary of someone that is entry level.
How much money does Mr. Wolbe get to spend on consultants that do nothing but waste money while people that kept the company functioning are let go?
Instead of leveraging things like Cengage Unlimited to be disruptive, they just added this to yet another offering in their overly complex GTM model as none of these back stabbing leaders understand this business or, seemingly, any others.
The AI strategy is a joke with tools that are unlikely to be used and the arrogance and incompetence of "fake it until you make it" Mr. Persons running the show. The company is thus likely many years behind competitors here and AI is pure theater at Cengage.
For the competent, hard working folks at Cengage, the reward is layoffs or taking on the work of those laid off. Then training your likely, incompetent replacements.
For some reason, many of those that are known underperformers have slipped under the radar while top performers are moving onto competitors and the companies that will ultimately disrupt Cengage.
The focus seems to be to try and make the P&L look as good as possible for the IPO and then for those that can cash out to do so while leaving the barely functioning company and problem for the next regime (assuming there is a company left)
For those still there, everything you have worked on and given your blood, sweat, and tears to has already been destroyed.
You can stay and train the incompetent, ex-management consulting replacements or you can try to find another job now and leave those working to cash out holding the bag.
With the outsourcing of content and seemingly irresponsible use of AI in creating content for products, I'm not sure why anyone would use or trust a Cengage Product at this point.
The industry and customers are watching as those you fired are the trusted thought leaders in the future of Education and those you have leading are seen as irrelevant folks regurgitating AI-generated slop. I'm sure you were embarrassed at ASU.