Literally WHY?
For the love of God, have we not learned a single lesson about protecting franchises?
Pull the launch. Allocate to sneakerhead shops only. Let’s gain some brand equity back.
Posts mentioning hashtag #brandmanagement
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Layoffs for the creative peeps?
Are the brand marketing people safe? There is so much to be done but not enough peeeeeeeeps.
They keep piling on contracter roles no one is safer it seems like. What we do?
Sell Converse ?
Surprised nobody is talking about that here.
For the right price I think we should do exactly that. We need to focus efforts on turning around our core brands: Nike and Jordan. Converse is generating strategic as well as financial drag.
In another distant time it must have been quite a triumph to buy them but that era is long gone. Let’s attach our mask first.
Mattel layoffs hit global brand teams
EXCLUSIVE: Kidscreen has confirmed these staff cuts, which are part of the toyco’s planned brand management business reorg.
https://kidscreen.com/2025/11/17/mattel-layoffs-hit-global-brand-teams/
The PepsiCo Way
They just buy competitors and destroy the brand.
https://www.mysanantonio.com/business/article/siete-foods-pepsico-21105726.php