I found this article on LinkedIn -
Nike is undergoing a massive operational reset. In a move that signals a significant shift in corporate strategy, the sportswear giant is consolidating its global technology functions back to its Portland headquarters.
The Shift: Just two years ago, the strategy focused on expansion in hubs like Atlanta for #Al and #Cybersecurity.
Today, the focus has shifted to simplification. By closing tech offices in #Atlanta, #China, and #Poland, Nike is aiming to strip away organizational layers and align its tech talent more closely with core business priorities.
The Context:
Job Cuts: Part of a broader restructuring expected to eliminate ~1,400 roles.
Direct-to-Consumer (D2C) Reassessment: As growth in digital retail moderates, Nike is
No mention of all the jobs they cut in tech in the US getting reposted to rehire in India