A friend in marketing in purchase told me they’re releasing a brand new PepsiCo logo on Tuesday lol. Really got them priorities in order!!!
18 replies (most recent on top)
Wow! Just saw the new logo. Guessing it’s for corporate. It’s ugly AF.
@sb omg. They’re not even trying to hide the connection. All of India’s flag color are in the new logo.
@s0 ooh,just checked India flag….
The company is desperately trying to make a turnaround. Reaching for anything to work.
Looks like something straight from India.
@r4 weak is absolutely the word that came to mind for me to. It looks very weak and passive. Opposite of the message that Ramon is trying to send with the story around it.
Ramon’s PepsiCo has been all about digital transformation and growth velocity — yet this logo is weak.
The colors and text could be on the sign of some organic granola corner store.
PepsiCo hired the Cr--ker Barrel marketing team to design the new logo. You know they went the cheapest route and that marketing team business has dropped drastically in recent months
Changing my the Logo is not the answer to this corporate travesty. Try changing the CEO and the rest of the SLT. Too obvious.
@pf I buy store brand chips, half the price and more chips than air
New logo looks like it will be a big hit in Asia...
Wow! So curious what you all think. Its soft. Like tryin to be wholesome nature vibe. Logo ought to be the last thing on corporates minds. Jus sayin
Finally someone with a good source of information. Nailed it. What else you got?
Consumers aren’t stupid. It’s still the same company. The logo was revealed in email today and, at least in my opinion, it looks sophomoric - like it was created by a middle school art student. The prior logo was simple but very recognizable and powerful; especially with the global sphere symbol. I suppose when you’re out of any plausible ideas, announcements like this are a deflection away from the truth.
New logo, same unhealthy overpriced half full bags of no innovation and bottles of sugar water with harmful ingredients! Same tired arrogant approach from 5 years ago, same marketing, same lame products, same lame leadership and same old loss of market share! You reap what you sow!
The logo is… interesting
@gf you must be thinking about new Pepsi logo
Did the release the new logo last year?