Both the last CEO and the current one are below par. They then swamp the company with poor Execs like Drum, Rusl Jokes and Grey who just re invent different plans used before.
The next layers are full of Brocklehurst who are just yes men who processes and paperwork to stop real progress.
The managers below are just tickboxes for the Brocklehurst level.
All focus remains on cost cutting and wind down which they are good at.
This has been the strategy for the last 10 years.
Until they get someone who has done growth and investment in Employees the company will not change.