Thread regarding Nike Inc. layoffs

Are layoffs negatively impacting NKE? Don’t think so.

I know there’s a lot of frustration about the layoffs at Nike Corporate, EHQ Tech, and recently Converse, and I’m hearing there may be another one coming in Tech. Layoffs are always tough on people.

But an honest question after 3000+ roles were eliminated, what major capability actually stopped working or broke? It feels like most operations have continued as before which suggests there was significant organizational bloat that likely needed to be addressed.

Ultimately, growth will only return when the product lineup improves. Not by avoiding layoffs.


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| 21 views | | 12 replies (last March 10) | Reply
Post ID: @OP+1kk813s15

12 replies (most recent on top)

@aj Lol the soul of Nike? 2015 called and wants its app back

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Post ID: @ec+1kk813s15

Hey guess what all non-Tech people… non of us design Nike product…. so maybe… design product the market wants?

You know instead of blaming Tech for everything that happens.

All the “Nike isn’t a Tech company” parrots…. can’t even manage a new saying on a regular basis much less think over the actual issue and solutions for it.

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Post ID: @d3+1kk813s15

@a7

isnt that what SEC promised to fix?

having a giant magical system that reads consumers minds.
teleports stock from orbital DC to consumers doors before they decide which sh---y colorway of AJ1 they want.
magically determine how much would be needed for future seasons to automatically place orders to factories.

Than you cut the middle man

??????

profit

JD was an underappreciated genius, nike did not deserve him

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Post ID: @cy+1kk813s15

@a7 honestly most of the janky software we have would break after a month without someone maintaining it. Lots of sh-t wouldn't get done at all because it's all manual.

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Post ID: @bq+1kk813s15

@aq savings. Could you imagine pay an extra 3k empty shirts on top declines?

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Post ID: @bp+1kk813s15

labor is a cost
so layoffs or outsourcing cuts costs

the end result of Nike maybe is to break it up and sell off the pieces

Nike did not begin with 'tech'
it began with advertising selling an idea to folks
like the Marlboro Man selling cancer sticks

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Post ID: @ar+1kk813s15

In a similar vein, what major capability actually improved as a result of layoffs?

The obvious KPI (shareholder value) is in the tank and morale is shot so how does one exactly measure success of endless layoffs?

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Post ID: @aq+1kk813s15

@aa because the rest of the business still wants and needs software to help them rescue nike. and they also don't want to operate anything either themselves. if they did, they'd just re-org'd to tech like idsa.

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Post ID: @ak+1kk813s15

The running club was impacted: it’s the soul of Nike

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Post ID: @aj+1kk813s15

what is the point of having tech
if no one wants to buy your clothes
the brand su-ks right now
tech can't help that

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Post ID: @aa+1kk813s15

tech su-ks for more than one reason. but let's talk 'bloat'.

the business theory goes that more people are hired to take on future roadmap items and therefore allow Nike to expand and innovate and try different things. you hire for a future or anticipated need. since the firm's strategy shifted to focus on doing fewer things better, that creates excess capacity. that means people get shuffled to focus on keeping required things afloat (as defined by svp) and support (lesser amount) of new initiatives.

you would need to be operating at something ridiculous like 70% cuts before something legit breaks and stays broken. theoretically tech should not be so brittle that it will snap if no one looks at it (insert sec joke).

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Post ID: @a7+1kk813s15

Bingo. Tech still bloated. Overpaid and under delivered.

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Post ID: @a4+1kk813s15

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