Everything leadership tried failed, it’s the employee fault for not being efficient enough. AI, AI, AI. Saved you an hour.
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We need to call out the obvious contradiction from JR & JS before it becomes the next avoidable headline. Our CEO said in that most memorable Town Hall that the company’s new mission is to “win the younger demographic,” yet the strategy he’s pushing does the exact opposite.
Younger customers don’t shop carriers based on network quality. They assume every network is “good enough.” What they do care about is simple: getting the newest device for free or at a steep discount. This group upgrades roughly every two years and treats the device as the product — the carrier is just the pipe that comes with it.
By shifting away from device promotions and telling the market we’re “selling network quality instead,” we’ve removed the only lever that actually moves this demographic. It’s a strategy built for a customer base we’re not targeting, and it leaves the one we are targeting completely cold.
If the goal is truly to acquire younger customers as JS said at that memorable Town Hall, then the current approach isn’t just misaligned — it’s self‑defeating. We can’t claim to chase Gen Z while simultaneously eliminating the incentive Gen Z responds to.
Right now, it appears we’re trying to fish without bait.
@fk Considering that ATT has pushed CoPilot onto the employees I am guessing the justification is that ATT told me I had to down load it. I wonder what position you have that gives you insight into the contract ATT has with MS to use the products.
If you have a Co-pilot license, you better be able to justify it. Microsoft just announced they're going from per seat to per token. That's going to jack up the cost for T by a couple of orders of magnitude. You have been warned.
I use my COU hotspot in place of internet. Works fine.
Honest call. They said they would take pricing actions. Got notified that afternoon my bill was going up. You can go to the new plans to get added value though. Have to decide if the free hotspot data, which I don’t use, will make up for the price increase.
@a1 I second that!
Second!