Sabre put out a PR on Sept 25 saying Sabre GDS shopping produced lower fares 49% of the time compared to airline.com. Airline.com did better only on 1% of searches. A comparison of Sabre GDS Shopping to airline.com is meaningless. airline.com does not have corp fares or negotiated fares. So the comparison is apples to oranges. If anything the comparison should be against airline direct content with NDC. Very misleading PR and this is an embarrassment.
If the KRK shopping team and marketing came up with this analysis (who else could have?), they should be fired.