Lou Aversano (Marketing SVP) was booted last week. I expect our teams will be split up and put under different parts of the organization and then in 3 to 5 years Marketing will be re-consolidated under one leader again. This has happened several times. This company really doesn’t know what to do with Marketing.
Lou was basically a non-entity empty suit that didn’t understand the business, so it’s no loss. He only really knew how to manage up and even that didn’t save him in the end.
Marketing needs to be torched and completely overhauled. So many “strategists” so little strategy.
@dt https://advertisingweek.com/the-right-tool-for-the-job-the-cigna-groups-chief-marketing-officer-zigs-while-others-zag/
Guess he should have zagged
Marketing is bloated at the Low Band 5 level, a group that largely exists by micro-managing and claiming credit for Band 4 work—a cycle repeated by High Band 5s. Yet, we continue to cut Band 4s rather than fixing this middle-management redundancy (especially where a Director only has 1-3 FTEs to manage). Am I missing something or is this the beginning of fixing this from Lou down?
@fj consolidate as in flatten out mgmt layers and / or eliminate unnecessary positions (IMO). Mgmt is very careful of the words they use - latest one is optimize resources - said a recent marketing town hall
@dt what does that mean “being consolidated”?
@dn Lou out 1/30 and Marketing being consolidated
org changes are never ending.. damn.. when will we be doing actual work while 70-80% focus goes in org changes and layoff's