destroy independent dealers network who had connection with their local markets, customer base and worked hard everyday to maintain positive relationships from Nike and their local customers.
Each individual dealers knew the market and provided what customer demanded. And from broad Nike offering they selected and provided what customer wants
For example: I had couple of store where there were majority of population was Hispanic and I worked hard to provide what they wanted. And I had a friend who had stores in mostly African American inner-city area his store offering was totally different than mine. And a friend in Central Valley rural area had his own offering of shoes that people in his area wanted.
Now, Nike eliminated all of their distribution system that helped to get where they are.
Instead, they have a system where it is one size fit approach.
Greed is what it ki-led the Nike. They thought that they could do everything by themselves with their minimum wage staff in the store. WRONG!!!!
Communism failed everywhere in the world because they thought that being is big is the best answer but history has proven thousands of individuals will beat communist every time.
I was told that eliminating all the independent dealers was PK's idea and ditto for hiring JD as CEO.
PK built Nike but he is also main reason that Nike will face negative future.