This isn't "efficiency helping workers." It's using AI to shrink the human side of the business while squeezing the remaining people harder. Classic corporate playbook: Automate repetitive tasks → reduce headcount/support → demand more output from fewer (or worse-paid) humans → call it progress.
AI does boost productivity. But pretending it won't displace or devalue roles — especially when contracts are being rewritten to reflect exactly that — is corporate gaslighting. State Farm isn't the only one doing this, but their "Good Neighbor" branding makes the disconnect especially glaring.
2 replies (most recent on top)
10000% they are using AI to replace all the employees they so gleefully treat like trash (basically all customer facing roles)
They could use AI to bridge the gap in "training that is remarkably bad at preping you for the role" or to give assistance to complicated scenarios, but no, its just a replacement act.
Our executives have some strange seething hatred for people interacting with customers, which is why they make sure the least trained and least skilled spend the most time talking to the customer (untrained agency staff id--ts and claim associates)
Its wild to watch them slowly ki-l off a massive industry giant like this. They will write books about this for sure.
This is the reality of how warped their mind is. They use a machine to make the customer do the work while they charge them the highest premium and spend the least amount of time to service the policy. What they are doing is brainwashing the customer just like the employees to believe in bullsh*t when in reality if they knew their dirty deeds they would run!