I’ve seen it all now.
Xerox has probably been one of the worst businesses for the use of marketing, yet the new CMO thinks they can ‘sell’ their marketing skills to partners.
Who on earth would pay Xerox for this.
Typical of this individual
Why pay for what Xerox would give you for free anyway. If you are a partner they already provide ‘marketing’ in product support and Partner Sales.
Same with project management. We are encouraged to promote the fact we can sell our time externally as project managers.
Marketing as a service has been an offering in the channel, in Europe anyroads fora while …. It’s not new …
This idea is on par and will generate as much revenue as the disinfectant offering a few years ago ….. 0.0$
It will be interesting to watch how the company needs to staff up to support such efforts (I am aware of other such plans). I can predict the future “we are exiting this space to focus on our core competencies and need to make the difficult decision of laying off employees’”.
The idea to “sell” your organizations function is part of the XRX culture. Heard it 100 times. Leads to the difficult conversation of “well you su-k at what you do so who would by it”. That IT guy has been talking about selling AI consulting for years. I wonder how that’s going?