Amen. From the first time I heard Dave Cote talk about being the Apple of industrial software, I thought, “you have no freaking idea what that would take, and you have none of it.” You can’t keep rebranding and repackaging the same old buggy, poorly designed code and expect success. It would take a huge investment in time, money, and most importantly a fundamental change in business culture. Come up with a vision that isn’t just based on what your software already does. Get top software developers to invest their careers in the vision without the continual threat of layoffs and budget cuts. Make Honeywell a place where really brilliant and capable people want to work. Less than that is just another marketing campaign that fades away with TQM, Six Sigma, CMMI, Agile, and HOS.