Industry is changed. I work for smaller company now. You wont believe it but i see they take some design from slb, weatherford, smitth, modified it and guess what they sell it for cheap. All they want is cheap, low price, .... . as long as slb want to keep those mba manager, A+ engineer and do nothing. I think they will have hard time to play this game.
I'm sorry but I'll have to disagree with this, @SUyNVYU-dmt. Cheaper is not better. Those who keep looking for cheaper will end up with a sub-par product and will in the end have to search for something better after all, even if it's more expensive. Schlumberger has many problems, but this is not one of them.