Steve B is chasing low margin IT business rather than trying to be the market share leader in what is a high margin copier business. Although is a declining business it not disappearing and there should be a better balance of revenue and margin contribution. The deal with HCL has cost them a fortune in lost revenue and profit because HCL can’t bill timely and accurately. What shame for an iconic brand.
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@m8 ah yes selling laptops is the answer which will save us. do you use microsoft?"
IT services delivered by HCL….. may as well give up now
High margin copier business? This complacency is what got the company into the trouble it’s found itself in since the 80s with a receding market. All oems are struggling in the imaging channel, Xerox is impacted more due to the concentration in the office space - nobody prints in any great volume anymore period. Diversification is needed after we sold of our IT to ATOS 10 years ago - weak margin and profit is better than loss making, which is exactly the way it’ll go without moving into new markets. Sadly, I fear the companies’ days are numbered, no matter what happens now and odiots like Steve will only worsen/speed up the demise. Copiers, mark my words, are not the answer! Wake up and smell the coffee….
IT services was 15 years ago.