If layoffs were executed according to the following playbook Nike would almost certainly be better off.
Let go of employees at the Director level or above who:
- Started at Nike post 2010
- Have only worked for Nike
- Were ‘promoted in place’ to receive their current title
While I’m sure there are a few good leaders that meet the above criteria, as a general rule this cadre of leaders are near useless in our current predicament.
Much like every stock investor is a genius in a bull market, leading when things are going well is easy. These folks have no experience managing through adversity - and it shows.
Nor do they have career experience outside of Nike to draw upon for other ideas. This means they will stick with the status quo: things that worked in the past at Nike that are no longer working now.
Lastly, because they received their titles without undergoing a competitive interviewing process, the scenario surrounding their original promotion bears little resemblance to the environment that they were re-orged into. Despite this, they retain the inflated title.
There must be a few hundred candidates that meet the above criteria, maybe more?