Thread regarding Nike Inc. layoffs

The Silver Linings Layoff Playbook

If layoffs were executed according to the following playbook Nike would almost certainly be better off.

Let go of employees at the Director level or above who:

  1. Started at Nike post 2010
  2. Have only worked for Nike
  3. Were ‘promoted in place’ to receive their current title

While I’m sure there are a few good leaders that meet the above criteria, as a general rule this cadre of leaders are near useless in our current predicament.

Much like every stock investor is a genius in a bull market, leading when things are going well is easy. These folks have no experience managing through adversity - and it shows.

Nor do they have career experience outside of Nike to draw upon for other ideas. This means they will stick with the status quo: things that worked in the past at Nike that are no longer working now.

Lastly, because they received their titles without undergoing a competitive interviewing process, the scenario surrounding their original promotion bears little resemblance to the environment that they were re-orged into. Despite this, they retain the inflated title.

There must be a few hundred candidates that meet the above criteria, maybe more?


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| 55 views | | 18 replies (last April 1) | Reply
Post ID: @OP+1kn03g073

18 replies (most recent on top)

@fw Alex, I'll take sh-t you just made up on the spot for $1000

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Post ID: @fy+1kn03g073

@b2 But that’s not what happened. They replaced a bunch of business people who built the company to record levels with people who have no idea what they are doing in the name of “diversity”. THAT is what happened.

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Post ID: @fw+1kn03g073

Way to reframe obvious ageism as “good strategy”….

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Post ID: @ex+1kn03g073

Leaders who make poor promotion decisions should also be held accountable.

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Post ID: @er+1kn03g073

@dc I’m glad someone said it!

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Post ID: @ep+1kn03g073

@ay I would tend to agree. Whether they were good or bad back then, they part of the problem now.

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Post ID: @e5+1kn03g073

@b1 this is the type of view of someone who's never seen anything outside of Nike. In aggregate things could change. Right now the dummies are holding to the old ways and not making things better.

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Post ID: @e4+1kn03g073

@b2 false. Long tenure is a bad sign. Look at the long tenured leaders at Nike. They all have a certain commonality. That commonality isn't even the point, Microsoft has the same issue, but they're much, much better than Nike even if their meetings in the US are sometimes conducted in a foreign language. No our problem is that we got the dummies.of that community.

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Post ID: @e3+1kn03g073

Thank you for your attention to this matter.

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Post ID: @ds+1kn03g073

@OP also layoff any diverse leader that was fast tracked two or more levels between 2015 and 2025. That period was peak chaos in how promotions were handled.

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Post ID: @dc+1kn03g073

@b2 Yeah because diversity has made Nike so much smarter and stronger…

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Post ID: @db+1kn03g073

Perfect post!!

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Post ID: @b3+1kn03g073

@OP
Modern problems need modern thinking. It’s not about tenure; it’s about whether leaders have actually kept up with how the world has changed.

A 2010 mindset won’t solve 2026 problems. Consumer behavior, technology, and expectations are completely different now. Are we seeing real breakthroughs, or just the same playbooks being reused?

Today’s consumers, especially Gen Z and Gen Alpha, expect products from people who understand them. That includes diversity in perspective, including having women design for women.

The same goes for tech. If leadership hasn’t kept up with modern stacks and ways of working, it’s hard to drive real innovation.

This isn’t about age or when someone joined. It’s about relevance. If you’re not evolving, you’re slowing things down.

And if long-tenured leadership was the answer, we would already be seeing it clearly in the last couple of years with the CEO change.

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Post ID: @b2+1kn03g073

@az What pray tell is a director in tech going to have any affect on providing any input or even effect that would help Nike out of a downturn? He-l, even outside of tech? A director at Nike has the power of a manager at other companies, and corresponding lack of ability to provide strategic insight much less any changes.

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Post ID: @b1+1kn03g073

@ay

The idea is that before 2010 Nike experienced some downturns so people may have picked up managing through adversity during that era. I think particularly in tech, which is a relatively newer organization compared to the business units, there are a lot of people hired after 2010 that rose rapidly through the ranks and are without the proper skills to manage us out of a downturn.

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Post ID: @az+1kn03g073

What value do directors that were hired before 2010 provide that ones after do not? That makes no sense other than someone trying to save their career that is stuck. Anyone that's a director that was hired 17 years ago that is still just a director is not the kind of person you want to maintain. That likely means they have been stagnate in their role for over a decade.

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Post ID: @ay+1kn03g073

@at

OP here. Fair enough.

In the interest of making this more inclusive, let’s get rid of the ‘2010 or later’ requirement and reframe “only worked at Nike” to “the vast majority of their career has been as a Nike employee”.

Who said we didn’t learn from those fair play trainings? :)

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Post ID: @ax+1kn03g073

1 OR 2 would probably eliminate 2/3 of the people. 1 AND 2 would cover too few people as most people have external experiences.

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Post ID: @at+1kn03g073

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