Thread regarding Nike Inc. layoffs

@c1 three magical letters are shielding her from all criticism.

@ce+1kpmhxecd Yes exactly movement matters: moving this bowel movement of an ad campaign into he sewer where it belongs.

@cd+1kpmhxecd

"Boston will always remind you,
Movement is what matters."

[Eyeroll]

What’s the new line? Can’t find it anywhere

In my opinion, most social media outrage is delivered via out of context, not knowing what and where, and understanding the audience.

Marketing has changed. All your marketing must be globalized, leveraged anywhere and in any context. That makes any edgy, innovative marketing or new ideas to target consumers is impossible in my opinion. If you knew the ad was only during Boston marathon where the elite of the elite is running, would that change your opinion? It would a little bit for me, but since I caught it face value, it did feel extremely out of place for us.

Regardless, marketing has changed, we have to change with it, which means more generalized which means we struggle because we’ve been historically great at story telling. Long story short, marketing isn’t going to change the direction, only product can.

How many trash campaigns does this CMO have to churn out before people finally admit she’s completely out of her depth and needs to go?

The world has evolved beyond exclusivity based upon physical attributes (like an ability to walk vs. run). I see a lot of OG employees hedging their bets on LinkedIn saying ohhh they learned their lesson, they took it down or like the post above, it used to be ok because Nike had a brand cushion? So, if your brand is amazing, you can go ahead and just be an a--hole? It’s cool cause the stock is up?

NIKE is a company and I don’t care how long you worked there, they sc--wed so many people over (some don’t even realize it!) and people come back for more and defend that sh-t! A cult.

It's just not creative or interesting

Sounds like a 65 year old trying to write troll facebook posts

Nike no longer has the hearts and loyalty of their consumer base to make bold statements like this and expect them to land well. They’re not winning with the consumer and haven’t been for a long time now.

And the ad they replaced it with?
Pathetic.

Some say it was all intentional. It will be part if a series.

Um, too late.

Nike. Where nothing changes except for the bad.

OP, what were some examples of this type of line that was dropped all the time?

I can't think of any