IMO we need the following to bring in more clients:
-“TIAA ETFs - some attractive ETFs that compete.
Fidelity offers others’ annuities. Can’t they offer TIAA Traditional? Get that thing on other platforms!
Expanded fund lineup. Where’s the sector funds? The specialized funds? Our lineup is so 1995. It’s ok to to risk some assets!
A hot brokerage app. How can we compete with Schwab and Fidelity with a trading app that’s eh at best? Make it hot then market it. Name it something more memorable than TIAA. Then market it like crazy.
I feel we’re too conservative and this perceived safety is actually detrimental to growing assets over a long term.
Thoughts? What else should we do? Why don’t they ask us these things? How do your other firms compare?