Nike just kept moving forward for last 40 years at 90 MPH.
the issue with Nike is that they are too big. They are in every aspect of sports business.
Akin to adidas in 70s, Nike is too many things!! License product, performance product, non performance product, accessories, skateboarding, boutique retros, winter sports, team sports on and on.
Perhaps the winning strategy is cut out category that does not help Nike and not doing a good job as we speak or there is no future in it.
adidas was in so many categories including perfumes LOL in the 1970s. And when Mr. adidas passed the whole thing came crumbling down and gave Nike a hole big enough drive train by. Let's learn from mistake, other people's mistake.
streamline your offerings!!!