If you want to feel sick read the linkedin posts of any marketing or merchandising leader. They congratulate each other for doing their jobs and agencies bootlick using only Target-approved words like "joy!" "More Joy!". The products and stores look like Kmart 2000. Remember when leaders in marketing had creative taste and style? And merchants delivered 'unexpected' in a good way? Not "wow Target is selling Champion for more than TJ Maxx ?" unexpected.
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@OP Cara Sylvester’s posts are so cringe. Her woolrich one (nobody care you wore buffalo plaid) and her one about parents being the chief joy officer for the holidays posted just a few days after they laid off everyone. So out of touch.
@OP I worked at Target in PD in 2004 and we had at the time an entire Woolrich branded section that felt tired. So to see in the year of our Lord 2025 a relaunch of Woolrich again was completely baffling! And marketing shows Gen Z wearing it on a subway to give it street cred. LOL!
Whoever designed the mens Champions sweaters need a serious talking to. Why is the godda-n logo so large? Literally makes people not want to wear it.
The Woolrich items were either bad or ruined by logo placement
@ch If you really are in marketing or merchandising, your post makes me (actually) laugh out loud!
"By golly, you should discuss that with the leadership team! I'm sure they'll be receptive to rando-employee!".
As the de-motivator I heard from long ago goes, "The tallest blade of grass is the first to get cut by the lawnmower"
@ch Someone got a little defensive.
@OP I found some good posts, but did NOT feel sick.[1][2][3][4] Have you discussed your concerns with your leadership team? In my opinion, this anonymous public forum may not be the best place to solve any problems or concerns. On a side note, TJ Maxx is doing a good job at producing better Gross, Operating, and Net Profit Margins.[5][6][7]
[1] https://www.linkedin.com/posts/kiera-fernandez-2a8866b_woolrich-x-target-collection-activity-7383905885145743361-9sDA
[2] https://www.linkedin.com/posts/jill-sando-b3080324_targettogether-teamtarget-activity-7371939542506901505-5yyQ
[3] https://www.linkedin.com/posts/jill-sando-b3080324_top-toys-2025-shop-trending-toys-at-target-activity-7377085073910771712-owZ3
[4] https://www.linkedin.com/posts/jill-sando-b3080324_targettogether-teamtarget-activity-7370926780960129024-aW6i
[5] https://www.macrotrends.net/stocks/stock-comparison?s=gross-margin&axis=single&comp=TJX:TGT
[6] https://www.macrotrends.net/stocks/stock-comparison?s=operating-margin&axis=single&comp=TJX:TGT
[7] https://www.macrotrends.net/stocks/stock-comparison?s=net-profit-margin&axis=single&comp=TJX:TGT
Target is a one trick pony, and that trick is frivolous "collaborations" with irrelevant brands that nobody cares about. Champion? Why not just bring back C9? Woolrich? Nobody has heard of them. Maybe that Taylor Swift coffee table book sold a lot? The reality is there is no reason for most consumers to set foot in a Target store in 2025. We're more expensive and more out of stock than our competitors. What's the value proposition?
I'm more shocked that anyone would read the twits of anyone in marketing or merchandising.
As Douglas Adams put it:
The Hitchhiker's Guide to the Galaxy defines the marketing division of the Sirius Cybernetic Corporation as "a bunch of mindless je-ks who'll be the first against the wall when the revolution comes,”
Stop paying attention to people who create drivel for a living. Your life will be happier, trust me.
@a9 The Joy of what has been, lol.
Target Champion brings the JOY!