Great point, but it's not just WIN that seems to be obsessed with the buzz, CTL and others are too. To me, SDW just seems to be different hardware and routing with a new brand. I'm not sold yet, but time will tell.
I'm not sold on FTR either. Do your research. They've been struggling for years now. WIN just seems to be following down very similar tracks as them. Per the execs, WIN plans to start spinning off assets in smaller chunks as they find vulnerable suspects. Hang on.
As far as customers, I've personally witnessed two of the largest MRC accounts in this market in a school district and hospitality cancel ALL of their services from WIN and go with the "new company" in town. This is the new trend...nationwide.
Find your drive. Find your motivation. Are you willing to ride the storm in hopes for a better day or to cash out a dieing pension? Or is it time to jump ship and just start swimming. Life boats are out there.
This is different for everyone, so you do you.