FHEG sells college books. That is their core business. I look at the new efollett website and have a hard time finding the link for books. It showcases 'school gear' and leaves textbooks hidden in the background. How does this help FHEG meet their goals? Is the plan to move Follett from selling books to selling shirts and water bottles? Are the company goals based on this new 'business' model?
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I'm hearing that FHEG is doing worse this year. Sounds like your strategy isn't working.
@14672 I noticed you haven't come back and said that FHEG is meeting their goals. Of course B&N is doing so well that following their strategy is a no brainer
@14672 - so you are telling me that FHEG is moving away from selling textbooks and the new goals reflect that. you are also saying that FHEG is going to meet their goals this year. I'd be interested in hearing what the goals are and what their numbers are so far.
Yes it is working. Sales are up in all departments except for text. Kids are buying all kinds of stuff now and the margin is much higher on other merchandise. DG has been clear. Non text is where it is at and where the future is. This is the same strategy adopted by B&N.
The new site is terrible. If I was a student and landed on that front page, I wouldn't even bother entering my school. I would just move on to chegg or Amazon.
Is that working?
that's is the new target.
Look at the size of the text and trade departments in the Notre Dame bookstore compared to the clothing departments....that's your answer.