This branding campaign is the worst. What are they thinking?
7 replies (most recent on top)
The future is Leadership crossing fingers hoping a group of techno, nerd just outs will invent the next google for them to reap benefits from. Probably not gonna happen.
is the infomercial on the interwebs? I could use a good laugh since they burnt the bridge with me on it.
..... " like pouring perfume on a pig " --- They Live
What really gets me is the amount of money and time spend on this rebranding, even to the level of what fonts and background images you can use on PowerPoint slide....
Lipstick on a pig.
Just think part time workers at Starbucks have better benefits than Full time HW employees! HW has and is a total joke of an organization. This latest brand stunt just proves it...
I don’t get it. It sounds like the new brand is just to get employees to change their thinking. I was expecting Honeywell leadership to implement changes that would help people be proud to work for Honeywell. So, it is clear that leaders aren’t making any changes. Is the new brand for employees to just think happy thoughts? Is that it? Thay can’t be seious. I can’t believe it took them months to come up with a silly plan like that. How out of touch are the? My happy thought is my upcoming retirement (in 2 years). I see nothing happy about when everything stays the same. #bringbacktheolddays
The future is what managers made it
so obvious in the commercial, all actors there are managers , not the engineers / technicians, talking about how they made those fancy stuff