When I first started working for SLB wireline, I was impressed by the culture. It was the customer first, then the engineer who was engaged with customer, with everyone else second, including management; everyone not engaged with the customer is just there to support the front line people.
At the same time the engineer was both empowered to deliver but also responsible for delivery. If they failed, customer not happy, then they are to blame.
Likewise with change to succeed it needs to be a bottom up approach. These initiatives driven from the top can only been seen as initiatives directed to appease the board and shareholders.
I agree completely with @WvWlQd6-1dvq on this. Thought it needed to be reposted.