It's not fear mongering - it's the truth. Just look at the stock. Did it go up when M-Go announced her re-hashed plan of the future? No. Did it go up when SL, DA, GZ all got fired? No. Care to even contemplate why? It's because where once there was a dominance in "fashion dolls" there is now nothing left except a declining and completely passé Barbie brand. Girls don't even want to change out fashions on a doll anymore - they just want toys of what they feel are interesting stories told to them from a variety of media.
Hasbro has Disney Princesses and Frozen - those numbers are down, too - but the majority of it is stable. But Hasbro now has it for 9 more years and not Mattel. Monster High? Gone. Why? Because it was a trend that we rode on and then over shipped to make up for Barbie's decline. Ever After High? It never happened. Why? Because it wasn't a trend and we pushed it on the consumer who didn't want it.
Fear mongering - I wish it were. But the fact is Mattel is a company that's best days are behind it and the shareholders will not wait even 3 years for a miracle of a turnaround to happen. They will demand their money, force the Board out and sell the company. When defeat is inevitable, put your feet up, relax and stare into the abyss. It's just not that bad on the other side where there's freedom and happiness.
Not my post but I thought it's reposting worthy... The source is here: : @OELULDC-9pfm