there was this unbelievable belief that x86 was inherently superior to other architectures. i clearly remember RJ even had a quote posted all over on circuit, you try, they don't believe you, then you win. i was like where is the link? where is the logical sequence?
the free ride from Moore's Law had confused the brightest minds in intel of the true sources of their business success.
another example the tablet was clearly rising in the sales figures (which are btw delayed by one or several quarters) and instead of launching a competitive product asap there was so much discussion on was the tablet companion device, replacement, fad, executive jewelry, niche product etc.
the tablet which had iOS spawned useless discussions on compatibility, usability, no peripherals etc. thus the thinking at that time adoption will quiet down next quarter (which turned out to be several quarters) hence ok to not act, wait for the storm to pass
as for the phone came the extrapolation of what consumers will want based on projected OS market share stabilization.
and more examples of confused logic, as in basic confusion between root causes and consequences, what is fixed, what can evolve etc.