Stop and think what Target is all about? When you start losing sight on your core business you lose big time. Part of your new vision is the grocery business. Who goes to Target to primarily to buy groceries? Will the prices be cheaper, more convenient, will you offer something different compared to your regular grocery store? The answer is everything is NO.
The grocery business is small margin high competitive industry. You are going to take up large footprints in your store to add food and take away space from your core business. Crash and burn. The new road map you are taking is going to cost millions to execute and it will not produce the revenue you are looking for Mr. CEO.