What’s my routing number? How much did I spend on groceries? How many fake accounts did Wells Fargo open in my name? How much money was skimmed off my savings account? Just how soulless can the management of a major corporation become?
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Meet Fargo. Really cute. Yet another fail by WF marketing.
What the bank needs is a complete rebrand, including its McDonalds color scheme.
WF Financial or something super generic. Ditch the wagon wheels.
Name the AI personal assistant something like Blinky. Or even better, personalize it where the customer can pick their own name to interface with.
This company is boring and needs to bury its past and move forward. If the bank can blow up the lives of its employees and customers, surely it can get an offshore marketing hire on the cheap to drum up some new branding. I'll support that (and supporting anything the bank does is almost as impossible to do as traveling back in time).
Hey Fargo, How useless is T Kerrins ?
AI leadership would have more empathy