The company’s yearly buzzword, “ Purpose” is a marketing technique to try and get employees re-engaged after morale has been driven to their lowest levels. A sells ploy to try and get employees to think of only the few positives then develop passion and buy in to the season of change (new normal). Basically trying to motivate a disincentivized work force due to spreading the peanut butter (layoffs), policy changes, benefit reductions in PTO, medical, pension, lack of training, little to no R&D for new products, dividend reduction, hiring freezes, capital expense pause on new projects, missed financial projections, etc..
Not going to work for long term loyal employees who have seen drastic changes for the worse, most are just now trying to make retirement but are in a quandary due to age and service. The “leadership” is rebooting with massive reductions, contracting, offshoring, selling of assets, centralized hubs, more benefit reductions, etc… It’s a fresh start of the new normal from 1st to last, now following instead of leading. What a legacy! :-(