New name . Same horrible neglected products. The once proud data protection division is a shell of what it was and is mostly made up of the hangers on being replaced with the ngsa graduates who don't know any better and just want to get out to the field to them half your pay is the dream job and a massive raise. Many of the leaders are protected . Bainenl should go sniffing around there lots of dead wood and useless dead weight that if you fired the Monday hardly anyone one notice. Sad but true.
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Remember when EMC's Data Domain was the undisputed leader of the Purpose-Built Backup Appliance (PBBA) market? Following Dell's acquisition of EMC, the combined company maintained this lead for a bit, but then market share steadily dropped as customers shifted toward hyperconverged, scale-out, and cloud-integrated solutions.
The numbers paint a bleak picture for Dell's hardware dominance, showing its grip on the market has essentially been cut in half since its peak (though Dell remains a major player by total revenue at the moment).
Dell (Data Domain) PBBA Market Share Trajectory:
- 2011: 65.5% (The Glory Days)
- 2016: 60.0%
- 2017: 55.5%
- 2019: 49.0%
- 2022: 40.0%
- 2024: 28.4% (Ouch)
Why the massive drop? Because scale-out competitors (Rubrik ,Cohesity) and the overall virtualization of backup targets successfully decentralized the appliance market right out from under them.
If you thought the hardware side was rough, the shift in the Data Replication and Protection software market has been even more disruptive. Dell was historically anchored by its NetWorker/Avamar software, bundled commercially as the data protection suite but not all integrated. Dell once held an overwhelming majority of the market. Back in 2015, Veritas and Dell EMC controlled the top spots, while newer companies like Veeam, Rubrik, and Cohesity were either small or just entering the enterprise space.
Fast forward a decade, and the leaderboard completely flipped.
| Vendor | 2015 Global Rank | 2021 (H2) Market Share | 2023 - 2025 Market Position |
|---|---|---|---|
| Veeam | #5 | 12.0% (Tied #1) | 13.6% to 15.1% (#1 Organic Leader) |
| Dell | #2 | 11.2% (Tied #1) | Slipped to #3 / #4 |
| Veritas | #1 | 8.6% (#4) | Acquired by Cohesity |
| IBM | #3 | 8.8% (#3) | Slipped to #5 |
| Commvault | #4 | 6.2% (#5) | Steady at #4 / #5 |
| Cohesity | N/A (Startup) | Emerging / Rising | #1 (Pro Forma post-Veritas merger) |
| Rubrik | N/A (Startup) | Emerging / Rising | Rapid Growth (Over $1.4B ARR) |
Data sourced from IDC Semiannual Software Trackers and Gartner Market Share Analysis you can look it up. Customers vote with their wallets and Dell isn't getting many votes anymore.
The competitors taking market share from Dell fall into two categories: software-only (Comvault , Veeam) and modern hyperconverged/cloud data security platforms (like Rubrik and Cohesity). The rise of these competitors, alongside cloud-native architectures and ransomware threats, has steadily eroded Dell's dominance.
Veeam transitioned from a niche virtual-machine backup tool into an enterprise behemoth by heavily targeting the cloud and virtualization markets. In 2019, Veeam grew its revenue at over ten times the rate of the overall backup market. By the second half of 2025, Veeam captured 13.6% of the global data protection software market, retaining its position as the #1 standalone software vendor. They bought security AI for billions of dollars. Dell just changed the words and name and Simon writes a blog.
Cohesity attacked Dell's Data Domain and software ecosystem by offering a consolidated, scale-out data management platform. Cohesity was named the fastest-growing player among the top 10 data replication vendors in 2022 and 2023. Then, in December 2024, Cohesity completed a massive $7 billion acquisition of Veritas' enterprise data protection business. This merger immediately created the world's largest data protection software provider by combined market share, boasting over $1.7 billion in pro forma revenue and protecting hundreds of exabytes of data.
Rubrik carved out massive market share by pivoting the conversation from traditional "backup" to "Zero Trust cyber recovery". Entering the public market with a highly successful IPO in 2024, Rubrik has seen explosive enterprise adoption. By early 2026 (Rubrik's Q4 FY26), the company's subscription Annual Recurring Revenue (ARR) surged 34% year-over-year to $1.46 billion, proving its ability to successfully displace legacy incumbents at the highest levels of the enterprise.
Ultimately, the data protection and backup landscape has experienced a dramatic shift over the last decade. What used to be a comfortable Dell monopoly has quickly become a scramble to survive against leaner, meaner, and heavily funded innovators.
Go research Commvault yourself it's also kicking the araey of SRP.
@tz steaming log that needs to be plunged and flushed. Who's the most useless in SRP , dedupski?
@rc Correct. That's because we have the same duumb asss leadership like David N and his clown car show running storage into the ground. They know nothing about the technologies they are managing. DD is half dead and PPDM was never alive to begin with. Steaming pile of horse shiit customers say.
@r9 the part about data domain being a dinosaur is not d-mb it's true. SRP products are basic no one of any consequence runs PPDM, prove me wrong. Dell has all but slid entirely out of the gartner MQ leader quad and half the dd market share has eroded over the last 10 years. That dd share didn't remorph into ddve in the cloud . Love how marketing sum totals all the logical data comes and says dell protects exabytes of data. Image cohesity added up all the logical copies of data in nbu catalogs? Silly Dell that's why you don't get invited to the table to discuss.
You really are d-mb.
@je Data Domain is a dinosaur in maintenance mode, desperately trying to remain relevant with legacy technology. Those who have moved to the cloud don't want or need deduplication. Cloud storage is far cheaper, more secure, and much more accessible. Dell missed the boat on cloud storage by a mile.
Data Domain is still the best. PPDM is doing rather well. PP Backup Services(Druva) is awesome and the HYCU partnership kicks a-s.
It’s not your your fault. It’s not your fault. It’s not your fault. (Hug).
BAIN - get rid of David Noi. He's a blabbering dolt. Wouldn't hire him to be the janitor.
@fd That has to be D Noy - Travis 2.0.
If I had a nickel for every time some dim-witted technically illiterate PM like him came along trying to tell me how to develop my application, I'd be a millionaire many times over.
@bd just to make sure weeze on the same page. DN ...the guy now only power scale but used to also have data protection? He's probably relieved to have reduced the burden of suk ar-e products he 'leads' job hop it's the one Dell way!
Speaking of dead wood, DN is just as much a waste of carbon as Travis was. Incompetent clown. Start there Bain.