This isn't ending anytime soon. They've been cutting consistently through the last several years and that seems to have turned into a business strategy. They're not even trying to hide it anymore. If numbers need to look better, why bother with trying to come up with something long-term and business related when you can simply cut people and have it all align nicely on that spreadsheet?
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People dont seem to understand that Nike has already hired as if it were making more in earnings and on a path to consistently grow mid to high single digits annually. Thats a pipe dream at this point, meaning layoffs are going to be needed.
The beatings will continue until morale improves.
The cuts will continue until profits improve. Either we have more sales, more profitable sales or lower costs. The billion in tariffs need to nine paid for. We are merely costs on the income statement.
You can’t expect better products when the people building them are dealing with constant layoffs and instability—it directly impacts morale and execution.
They should develop better products that people actually want to buy.