True story. Back in 1998 I had some ideas on how Xerox devices could incorporate features that customers were going to want. These were device wipe, encryption and similar security features. I was able to get these ideas to a product dev team. The response I got was that Xerox develops products based on what customers are buying, not based on assumptions of what they may want in the future. I took that to mean that Xerox copies but does not innovate. And here we are.
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It's like this company has a generational curse when it comes to creating anything innovative and immediately fumbling the ball. Kind of insane when you look into the history and see how this happened on multiple occasions through the decades.
The death of innovation is when product development stops at the 'benchmark'.
Xerox develops products based on what customers are buying, not based on assumptions of what they may want in the future.
Innovation is an anti-pattern in Lean Six Sigma.