Our highly paid creatives couldn’t anticipate the 80’s and 90’s teen loyalists would soon be middle aged and market a dad shoe to them before new balance did? For Christ’s sake, get a clue.
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@ct The head of Footwear and innovation is an old out of touch white guy who has been at Nike since the beginning of time. STFU about being woke. Nike needs to actually wake up and ditch the old guard across the entire company.
Footwear designers don’t do sh-t. They come up with nearly infinite ideas; with a VP picking what works and what doesn’t. Thats why they don’t get paid well. It would be like having a bunch of sw devs… with a VP doing a code review. With only 5% of the work seeing production.
It’s messed up. And creates a single point of failure. But for Nike… this is the way.
You can downvote it all you want. But does a downvote make it untrue?
@OP
didn't you call them white supremacists
and then proceeded to take a dump all over their culture
oh yeah, they are going to be purchasing your overpriced product really soon
@ah, that is horrible to say! Not the Nike DEI way!
But the main demographic we sell to doesn't know who their dad's are...
@af
Have at it, su---r.
Enjoy being dehumanized and brainmired in the singularity HellBorg... forever.
AI slop.
How can you people expect to create and innovate, when among you there are dolts such as this clown, who isn't even motivated enough to write their own posting content on a dum@ssed layoff board, and who genuinely believed that AI slop would be appreciated and deemed as being acceptable?!
If you rely on AI, you're DOOMED.
Came here to say they are not even highly paid… I am a PM in Tech and it’s crazy to me that I get paid much more than Designers. Their success equals the success of Nike, my success barely makes a dent. I like making money, but the rationale is flawed. Design is underpaid everywhere, unless you are a UX designer. Which is nuts given the barrier to entry for UX design is among the lowest of the low compared to other design functions.
@a8 just some good quality dad shitposting
F U A7's post
(Upbeat, nostalgic music fades in, reminiscent of 80s synth-pop or early 90s hip-hop. The rhythm is catchy and energetic, but not aggressive.)
(Scene 1: Close-up on a pair of classic 80s Nike sneakers. They are slightly worn but still iconic. The camera pulls back to reveal a man, now in his 50s, holding them. He smiles gently as he looks at them. He is dressed in comfortable but stylish dad attire: a slightly faded graphic tee, well-worn jeans, and maybe a subtle Nike baseball cap.)
(Narrator - Voiceover, warm and relatable): Remember when it wasn't about the newest tech or the hottest drops? It was about these.
(Scene 2: Quick cuts of vintage Nike advertisements from the 80s and 90s. We see quick bursts of Michael Jordan, Bo Jackson, or some iconic Nike branding like "Just Do It" and "It's Gotta Be the Shoes.")
(Narrator): The sneakers that defined an era. The shoes that made us feel unstoppable.
(Scene 3: A montage of typical "dad" activities. The same man is seen cleaning the grill (looking concentrated and slightly greasy), playing with his young grandkids (laughing and being silly), teaching a kid how to change a tire, or simply relaxing in a comfortable chair, looking a bit tired but content. Throughout these scenes, he is wearing practical, generic shoes – maybe some old running shoes or sturdy sneakers.)
(Narrator): But things change. Now, it's about making sure the burgers are grilled just right. It's about being there for the moments that really matter.
(Scene 4: The man is sitting on a bench in his garage or workshop, wiping sweat from his forehead. He glances down at his feet, then back at his old, worn-out shoes with a sigh. His expression is one of slight fatigue and perhaps a subtle longing for the days when he felt a bit more "just do it" ready.)
(Narrator): And sometimes... your shoes aren't exactly keeping up with your new schedule.
(Scene 5: The camera focuses on the man's face as a look of surprise and slight recognition washes over him. We don't see what he's looking at yet, only his reaction.)
(Cut to a close-up of a new Nike sneaker. It's clearly modern but has subtle design nods to classics from the 80s and 90s. The shape is familiar, maybe with a hint of retro-futurism. It has a visible Air unit, and perhaps the classic Swoosh is integrated in a timeless way. It's clean, premium-looking, and looks comfortable.)
(Narrator): Introducing the Nike Air Dadforce, a classic revived.
(Scene 6: Close-ups highlighting the features of the new shoe. The visible Air unit for cushioning, the durable and supportive materials, the retro-inspired details like the tongue tag or classic color scheme.)
(Narrator): The motivation for the moves you're still making.
(Scene 7: A series of shots of the man in action, now wearing the new Nike shoes. He's easily handling the grill, playfully running around with his grandkids (he seems a bit spryer now), comfortably teaching the kid about the car, and generally looking more energized and confident. He’s back to "doing it," but at his own pace.)
(Narrator): Because you never stopped moving. You just changed directions.
(Scene 8: Final shot of the man's old Nike shoes from the first scene sitting on a shelf, and next to them, the new Nike shoes, looking clean and ready for action.)
(Narrator): Just Did It!
(The Nike Swoosh appears one last time.)
Nike can't sell to women either. 50 years later and still can't get it right..