What the he-l are these jokers on about? What even is "the culture"?
"Bringing back a notion of taking that extra step."
"You need to have a way of thinking about health care that is different from other products."
"It's a different culture than just a commercial culture."
"To be more explicit about that, we were calling that out because we were way too tense and needed to define who we wanted to be."
Could you have used more words to say nothing, sir?