PEP just chugging along with their failing "business as usual" strategy of ja--ing up prices, shrinking the bags, making the same old garbage and producing a negative YTD return while the market is positive 16% and hoping no one will notice. Well, people did notice.
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Ramon may be a nice guy but running a company that has become the poster child for shrinkflation and corporate greed has taken its toll. Losing commanding market share to others because consumers can't or won't spend $6 for a bag of chips or $4 for a bottle of Gatorade when store brands or others are half or less in price. Winning back customers will be difficult and expensive. You can cut or outsource employees and services to save costs internally to preserve profits, but only in the short term. At some point, there's nothing left for you cut or contract out. It seems PepsiCo's Campus Hire leadership coming out of "Elite" universities skipped out on Economics classes that would have taught them that what they are trying to do right now is unsustainable.