- PwC reportedly laid off its entire internal creative team of around 40 employees, along with some communications staff.
- Internal sources and Reddit posts indicate the firm is outsourcing creative and marketing work, possibly replacing some functions with AI tools.
- PwC had partnered with major ad agency McCann in 2024 and launched a major rebrand earlier in 2025.
- The layoffs suggest PwC is shifting away from in-house creative production toward external or automated solutions.
- Reactions online note that AI-generated marketing materials are nearly indistinguishable from work by professional designers, underscoring the shift’s broader implications.
https://www.goingconcern.com/layoff-watch-25-pwc-cuts-creative/
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