Remember when Verizon’s leadership thought they were smarter than Elon by hiring a marketing executive from Twitter?
Elon had fired her — and guess what? Verizon lost millions of dollars on a failed rebranding and logo.
10 replies (most recent on top)
Is Elon Smart?
She is a failure and cut bait. She checked DEI… let’s find a capable Women
new products? You mean stuff like hum, go90, AOL, Yahoo, bluejeans, plus play, family money, the credit card... the list goes on.
Like GE, VZ is not a media company, a finance company, etc. Look what happened to them because the same thing is happening.
How about focus on the core competency?
Logo was fine but didn’t need to be changed…Verizon needs to spend its cash more wisely on operational priorities and new products plus customer service
Her weirdo commercial with a mouth in some guy’s chest is generating huge net adds. Smart advertising in the way only Verizon can do! Looking forward to the next Ra Ra session to cheer on failure.
It looks like p-e in the v … it can’t be unseen.
I mean, the logo is fine, but the Barbie house in NY? WTH? What was the point? Do we own it, rent it, was it a single use waste of money? I don't understand what that was about. After a supposed single event it's never been spoken of again.
And the ads where a stiletto is breaking a screen. I just think our company has become SO out of touch with reality and I'm not just talking about the marketing campaigns.
You mean Peleton was not a happy accident? It only sold well because of pandemic? Now people are trying to get rid of them like a bad habit? No way!
Her only redeeming quality is she is failing fast, unlike Diego where it was 8 years and probably $60M in comp for his BS.
Oh but wait! Diego is CMO of PayPal now! Hmmmmmm...
@a1 liking does not create money or revenue
I like the logo.