if i evr won the lottery, i wouldn’t retire quietly. i’d open a cellphone store right in the middle of the richest neighborhood i could find.
but it wouldn’t be a normal store. our only goal would be to make sure every single customer left annoyed. prices wouldn’t matter, products wouldn’t matter, the only thing that mattered was that no one walked out satisfied.
every single worker in the store would hold the title of “manager.” that’s it, no other roles. on their name tags, we’d list their salaries in huge print. people would walk in, see someone making millions a year, and still realize they weren’t going to get any help at all.
and for customer service? our number wouldn’t go to a call center, it would connect straight to the irs. so if you wanted to complain, you’d have a very different kind of problem waiting for you.
Then as customers stormed out the door with frustration written all over their faces, we’d smile, wave, and say in the sweetest tone: “and you have a nice day.”