Verizon's strategy of using technology to become more "efficient" and cut its workforce is harming employee morale. The company's relentless focus on cost-cutting and a perceived lack of value for its employees will, I hope, lead to a downward spiral in public perception.
Verizon is offshoring jobs to India and Ireland and plans to significantly reduce its engineering workforce over the next few years. The company has already completed AI test cases for some roles, indicating a future need for only 10% of the current team. Even more cuts are expected with the development of 6G and a "touchless network." Verizon's focus on short-term financial gains will likely outweigh the long-term public and economic fallout.
Since 2012, Verizon has laid off around 48% of its workforce. These employees had families and friends who most likely used Verizon's services, and I'm sure the company has lost those customers and will lose more with future layoffs. When a company lays off a large number of employees, those former workers will voice their frustration online, damaging the brand's reputation.